Joanne S. in

Joanne S.

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Senior Director, Planning and Strategy at Omnicom Media
📍 Miami-Fort Lauderdale Area, United States

Joanne Sylvestre is a Strategy Director at Omnicom Media Group with 14 years of experience in integrated media and multicultural marketing. A University of Florida graduate, she has led strategy for major brands like General Motors and Google. Colleagues describe her as "knowledgeable", "highly motivated", and a "quick learner".

Joanne identifies as a "Pop-Culture Engineer, " showcasing a passion for leveraging cultural trends and insights within her strategic work. Her career focus on diverse audiences suggests a personal commitment to creating inclusive and representative media that connects with people authentically.

She has served as a juror for the prestigious ANA Multicultural and Inclusivity Awards multiple times.

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Experience
9 Years
Current Role
Senior Director, Planning and Strategy
Job Level
Senior
Location
Miami-Fort Lauderdale Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Joanne cares about

Multicultural Marketing
A core focus of her career, having led multicultural planning for major brands like General Motors and Google, and serving as an ANA Awards juror on the topic.
Integrated Media Strategy
Possesses deep expertise in strategy, negotiation, and execution across all media channels for brands in the tech, auto, retail, and CPG sectors.
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Career

Work history

3-2026
Senior Director, Planning and Strategy
Omnicom Media
1-2024
Strategy Director
Omnicom Media Group
1-2024 - 3-2026
Director, Strategy
Omnicom Media
1-2023 - 1-2024
Senior Director, Multicultural Planning
Hero Collective
8-2021 - 12-2022
Director, Multicultural Planning
Hero Collective
In the press

Media appearances

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Education
Certificate
Miami Ad School
Bachelor of Science (B.S.)
University of Florida
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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