Ciara (Musson) Yostpille

Observer
DISC Type : ic

Senior Lead, Partner Marketing Programs at Salesforce

New York, New York, United States

Overview

Ciara Yostpille is a Senior Lead of Partner Marketing Programs at Salesforce, focusing on enabling partners through strategic campaigns and initiatives. Her background includes extensive marketing and project management experience at HBO. Described by colleagues as intelligent, diligent, and hardworking, she is a graduate of Hofstra University with a B. S. in Communication.

Drawing from her extensive experience at HBO and her interest in companies like WarnerMedia and Disney Entertainment, Ciara maintains a strong connection to the entertainment and media industries. This passion complements her professional marketing expertise, giving her a unique perspective on brand engagement and consumer marketing.

Unique fact: Ciara was the recipient of the Chris Albrecht Endowed Scholarship for the School of Communication during her time at Hofstra University.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Partner Marketing
Her current role as Senior Lead in Partner Marketing Programs at Salesforce involves creating opportunities and funding for consulting partners.
Marketing Operations
Previously held roles at HBO as Manager and Coordinator of Marketing Operations, showcasing a strong background in streamlining marketing workflows.
Entertainment Industry
Spent several years in marketing roles at HBO and lists WarnerMedia and Disney Entertainment as companies of interest, indicating a passion for the media sector.

Media Appearances

Ciara has no verified media appearances

Work History

8-2024
Senior Lead, Partner Marketing Programs at Salesforce
3-2021 - 7-2024
Manager, Partner Marketing Programs at Salesforce
3-2020 - 3-2021
Manager, Project Management and Production, Partner Marketing - HBO Max at HBO
6-2018 - 2-2020
Manager, Marketing Operations, Consumer Marketing at HBO
2-2016 - 5-2018
Coordinator, Marketing Operations, Consumer Marketing at HBO

Education

2010 - 2014
Bachelor of Science (B.S.) from Hofstra University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : Senior Lead, Partner Marketing Programs at Salesforce
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Insights For Selling To Ciara

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ciara is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ciara

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ciara move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ciara take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ciara

Personality Compatibility


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