Sarah Lundberg

Observer
DISC Type : ic

Senior Associate at EY

Copenhagen, Capital Region of Denmark, Denmark

Overview

A Senior Associate in EYs Brand, Marketing, and Communications team, specializing in global corporate responsibility. A graduate of Copenhagen Business School, she has progressed within EY, managing key initiatives like the firms Sustainability Awards and large-scale webinars.

She is passionate about creating inclusive and dynamic workplaces. For her Masters thesis, she co-authored a paper on reverse mentoring, a concept she believes can significantly enhance diversity, motivation, and leadership within organizations.

Unique fact: She wrote her Masters thesis on the concept of reverse mentoring to improve corporate culture.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Corporate Sustainability
Played a key role in driving EY's Sustainability Award in 2023 and actively posts about companies leading in climate impact, showing a strong focus on responsibility.
Event Project Management
Demonstrated her project leadership skills by managing a webinar with over 1, 400 participants and contributing significantly to the EY Sustainability Awards project.
Workplace Culture
Researched "reverse mentoring" for her Master's thesis, showing a deep interest in innovative methods for fostering diversity, inclusion, and better leadership.

Media Appearances

Sarah has no verified media appearances

Work History

7-2024
Senior Associate at EY
8-2023 - 7-2024
Marketing Communications Coordinator at EY
3-2023 - 8-2023
Field Marketing Manager at EY
3-2020 - 3-2023
Studentermedhjælper at EY
4-2018 - 2-2021
Tjener at Dalle Valle

Education

9-2021 - 6-2023
Master of Science - MS from Copenhagen Business School
2018 - 2021
HA. Kommunikation og erhvervsøkonomi from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Senior Associate at EY
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sarah

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sarah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sarah

Personality Compatibility


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