Sarah Lyman

Critic
DISC Type : C

Senior Marketing Manager, Global IT at Pearson VUE

Greater Minneapolis-St. Paul Area, United States

Overview

Sarah has no verified overview

Personality Overview

Precise

Objective Thinker

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

5-2014
Senior Marketing Manager, Global IT at Pearson VUE
10-2002 - 3-2011
Senior Marketing Manager - Marathon Multimedia at Learner's Digest International (subsidiary of Wolters Kluwe Health)
Marketing Account Director at Breiter Marketing
8-2000
Head of Marketing Services at RCI Europe
Marketing Manager at RCI Europe

Education

11-2024 - 11-2024
Education details unavailable from Product Marketing Alliance
1990 - 1992
International Marketing and German (incomplete) from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Middle Designation : Senior Marketing Manager, Global IT at Pearson VUE
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sarah

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sarah take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sarah

Personality Compatibility


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