Sarah McBean

Wildcard
DISC Type : ics

Director, Digital Commerce EMEA at Michael Kors

Bromley, England, United Kingdom

Overview

Sarah McBean is the Director of Digital Commerce for EMEA at Michael Kors, where she leads teams to drive sales and profit growth. She has a broad background in digital trading and strategy, with previous leadership roles at T. M. Lewin and House of Fraser.

Based on her professional history and stated interests in companies like Coach and John Lewis & Partners, Sarah appears passionate about the broader luxury retail and multi-channel commerce landscape. She is focused on brand communications and commercial growth within this sector.

She is heavily involved in Capri Groups ongoing Digital Transformation project, a key initiative she frequently promotes.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Digital Transformation
Her posts frequently highlight the company's significant "Digital Transformation project, " indicating it's a primary professional focus and a key initiative for her team.
eCommerce Growth
Her background is centered on leading teams to deliver sales and profit growth, with a focus on key metrics like conversion and implementing new business opportunities.
Building Teams
She consistently posts job opportunities, emphasizing the need for dynamic, energetic team members, and lists building motivated teams as a key skill.

Media Appearances

Sarah has no verified media appearances

Work History

1-2022
Director, Digital Commerce EMEA at Michael Kors
9-2020
Senior Manager Ecommerce Trading at Michael Kors
9-2018 - 2-2020
Head of Digital Trade at T.M.Lewin
10-2013 - 9-2018
Head of Trade/Category Management - Multi Channel at House of Fraser
8-2011 - 10-2013
Ecommerce Category Manager at House of Fraser

Education

Sarah has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bromley, England, United Kingdom Job Level : Mid-senior Designation : Director, Digital Commerce EMEA at Michael Kors
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sarah

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sarah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sarah

Personality Compatibility


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