Sarah McCauley

Captain
DISC Type : DS

Founder at Effitech Solutions LLC

Phoenix, Arizona, United States

Overview

Sarah McCauley is the Founder of Effitech Solutions and a revenue operations expert with over 20 years of experience. As the "Revenue Storyteller™, " she helps SaaS companies turn Accounts Receivable into a growth engine. At GitLab, she led Order-to-Cash operations through their IPO and a 5x revenue expansion.

Sarah is a member of The Entreprenista League, a community for female founders. She values personal growth and resilience, having navigated significant personal challenges, and advocates for choosing environments that foster authenticity. She believes in stepping out of her comfort zone to build meaningful professional connections.

Her self-described superpower is "hardwired pattern recognition, " enabling her to anticipate operational issues months in advance.

Personality Overview

Planner & Achiever

Consummate Professional

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Order-to-Cash Strategy
She specializes in transforming Accounts Receivable from a back-office task into a strategic growth engine for SaaS and service companies, focusing on data clarity and scalable systems.
SaaS Revenue Scaling
Her advisory firm focuses on helping SaaS founders ($20M-$150M ARR) fix the critical gap between booked revenue and actual cash collected to ensure predictable working capital.
AI in Operations
She views AI not as a strategy itself, but as a crucial support tool to augment teams, automate repetitive tasks, and free up professionals for more strategic work.

Media Appearances

Sarah has no verified media appearances

Work History

1-2025
Founder at Effitech Solutions LLC
11-2025
Chief Revenue Officer (CRO) at Vyvra
6-2025
Advisor at hubble
5-2025
Member of The Entreprenista League at Entreprenista
2-2024 - 12-2024
Sr. Director, Billing & Accounts Receivable at GitLab

Education

2013 - 2015
Bachelor of Science (B.S.) from Grand Canyon University
1999 - 2001
Associate of Science (A.S.) from DeVry Institute of Technoloy

More Information

Social Presence :

Prographics :

Exp : 5 Location : Phoenix, Arizona, United States Job Level : Leadership Designation : Founder at Effitech Solutions LLC
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sarah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sarah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sarah

Personality Compatibility


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