Sarah McCauley in

Sarah McCauley

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Founder at Effitech Solutions LLC
📍 Phoenix, Arizona, United States

Sarah McCauley is the Founder of Effitech Solutions and a revenue operations expert with over 20 years of experience. As the "Revenue Storyteller™, " she helps SaaS companies turn Accounts Receivable into a growth engine. At GitLab, she led Order-to-Cash operations through their IPO and a 5x revenue expansion.

Sarah is a member of The Entreprenista League, a community for female founders. She values personal growth and resilience, having navigated significant personal challenges, and advocates for choosing environments that foster authenticity. She believes in stepping out of her comfort zone to build meaningful professional connections.

Her self-described superpower is "hardwired pattern recognition, " enabling her to anticipate operational issues months in advance.

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Experience
5 Years
Current Role
Founder
Job Level
Leadership
Location
Phoenix, Arizona, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sarah cares about

Order-to-Cash Strategy
She specializes in transforming Accounts Receivable from a back-office task into a strategic growth engine for SaaS and service companies, focusing on data clarity and scalable systems.
SaaS Revenue Scaling
Her advisory firm focuses on helping SaaS founders ($20M-$150M ARR) fix the critical gap between booked revenue and actual cash collected to ensure predictable working capital.
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Career

Work history

1-2025
Founder
Effitech Solutions LLC
11-2025
Chief Revenue Officer (CRO)
Vyvra
6-2025
Advisor
hubble
5-2025
Member of The Entreprenista League
Entreprenista
2-2024 - 12-2024
Sr. Director, Billing & Accounts Receivable
GitLab
In the press

Media appearances

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Education
2013 - 2015
Bachelor of Science (B.S.)
Grand Canyon University
1999 - 2001
Associate of Science (A.S.)
DeVry Institute of Technoloy
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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