Sarah Mullins, CPHR

Commander
DISC Type : D

Director at CBDC Blue Water

Greater Halifax Metropolitan Area, Canada

Overview

Sarah Mullins is the CEO and Principal HR Consultant at uptreeHR, a firm she founded to provide fractional HR support for small businesses and non-profits. With 25 years of experience and a CPHR designation, she leads a team specializing in strategy, hiring, policy, and performance management.

Outside of her business, Sarah is actively involved in her community, serving as a Director for CBDC Blue Water to support local economic growth. She lives in Middle Sackville with her husband, two sons, and their dog, balancing her entrepreneurial journey with her family life.

Her first job was as a telemarketer for Weedman, where her opening line was, "Hello, this is Sarah Grass calling from Weedman. "

Personality Overview

Decisive

Risk-Taker

Impact-Driven

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Fractional HR
Her fractional HR service has increased by over 80% since 2020, and she frequently writes and speaks about the benefits of this model for growing businesses.
Small Business Growth
She founded her company specifically to address a support gap in the small business community and speaks at events like the Small Biz Café on sustainable growth.
Entrepreneurship Journey
She shares insights from building her own company and is passionate about paying it forward through conversations with other local entrepreneurs.

Media Appearances

Sarah has no verified media appearances

Work History

2-2025
Director at CBDC Blue Water
4-2016
Human Resource Consultant at The Well - Creative Consultants Inc.
1-2016
CEO, Speaker & Principal HR Consultant at uptreeHR Inc.
1-2010 - 8-2015
Regional Human Resource Manager - Eastern Canada at Parkland Fuel Corporation
9-2006 - 1-2010
Human Resource Manager at Bluewave Energy Ltd. A Division of Parkland Fuel Corporation

Education

1997 - 2001
BBA from University of New Brunswick
2011 - 2011
Critical Thinking and Strategic Problem Solving from Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Halifax Metropolitan Area, Canada Job Level : Mid-senior Designation : Director at CBDC Blue Water
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If convinced, they can reach decisions quite fast.
  • Can Sarah take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sarah

Personality Compatibility


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