Sarah Naomi Thomsen

Critic
DISC Type : C

Chefkonsulent | Sektionschef for indhold og produktionssektionen Forsvaret Marketing at Forsvaret

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sarah Naomi Thomsen is a marketing leader with over 13 years of experience in communication and brand strategy. As Head of Content and Production for the Danish Armed Forces Marketing department, she leads the new internal creative agency and develops omnichannel recruitment campaigns.

She collaborated with comedian Christian Fuhlendorff on a podcast series as a creative strategy to recruit officer trainees for the Danish Armed Forces.

Personality Overview

Information Seeker

ROI Driven

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Recruitment Marketing
Develops, plans, and executes large-scale recruitment campaigns for the Danish Armed Forces, aiming to attract new talent through strategic initiatives.
In-house Creative
Leads the newly formed internal creative agency, "Indhold og Produktion, " to enhance dynamism and efficiency in developing marketing solutions for the Danish Armed Forces.
Brand Strategy
Focuses on brand positioning and quality across all touchpoints, drawing from experience as a Brand Marketing Manager at Fitness World and now at Forsvaret.

Media Appearances

Sarah has no verified media appearances

Work History

1-2025
Chefkonsulent | Sektionschef for indhold og produktionssektionen Forsvaret Marketing at Forsvaret
2-2022 - 1-2025
Specialkonsulent | Kampagnestrateg at Forsvaret
3-2019 - 2-2022
Brand Marketing & Instore Manager at Fitness World
9-2017 - 3-2019
Kontaktchef at Nørgård Mikkelsen
6-2015 - 9-2017
Projektleder at Nørgård Mikkelsen

Education

2010 - 2013
cand.ling.merc. Virksomhedskommunikation (MA Corporate Communication) from Aarhus School of Business and Social Science
2015 - 2016
HAP - Hybrid Agency Program from EK - Erhvervsakademi København

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Chefkonsulent | Sektionschef for indhold og produktionssektionen Forsvaret Marketing at Forsvaret
URL has been copied!

Insights For Selling To Sarah Naomi

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah Naomi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sarah Naomi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sarah Naomi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sarah Naomi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sarah Naomi

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.