Sarah Poitras

Commander
DISC Type : D

EVP Group Management Director at FCB Health New York | An IPG Health Company

New York, New York, United States

Overview

Sarah is a senior marketing executive with over 20 years of experience leading multimillion-dollar brand launches in the pharma and biotech sectors. She holds an MBA from NYU Stern and is also an Associate Certified Coach, blending commercial strategy with a coaching mindset. People describe her as supportive, flexible, hard-working, and organized.

Outside of her corporate role, Sarah runs her own coaching business, empowering professionals to navigate career changes and fostering leadership development. She has a passion for travel, which was sparked by a period of profound personal change, and enjoys spending time with her rescue dog.

Unique fact: Inspired by her own journey after a life-altering diagnosis, Sarah relocated to Europe to pursue entrepreneurship before returning to the US.

Personality Overview

Very Quick

Candid & Clear

Decisive

They are not focused on building rapport and relationships.  They respond better to strong and respectful interactions. They like to act fast and expect others to do the same.

Topics They Care About

Pharma Brand Launches
She has over two decades of experience leading multimillion-dollar launches for pharma, biotech, and consumer health brands across global and US markets.
Executive Coaching
As an Associate Certified Coach (ACC), she applies a coaching mindset to team development and also runs a private coaching practice for professionals.
Leadership Development
A core focus of her work is unlocking team potential and cultivating cultures where people lead with authenticity, accountability, and purpose.

Media Appearances

Sarah has no verified media appearances

Work History

7-2025
EVP Group Management Director at FCB Health New York | An IPG Health Company
11-2023 - 7-2025
SVP Group Management Director at FCB Health New York | An IPG Health Company
6-2022 - 11-2023
SVP Management Director at FCB Health New York | An IPG Health Company
12-2021 - 4-2022
SVP Account Director at Concentric Health Experience
9-2020 - 12-2021
On-Demand Account Management and Strategic Planning (Freelance) at Create NYC (now Inizio Evoke)

Education

MBA from NYU Stern School of Business
BA from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Leadership Designation : EVP Group Management Director at FCB Health New York | An IPG Health Company
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sarah take some risk or not?

  • The risks don’t matter much to them.

You And Sarah

Personality Compatibility


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