Sarah Procopio, Executive MBA

Trailblazer
DISC Type : DI

Gaming, Hospitality & Entertainment Industry Expert at Barclays Investment Bank

Newport Beach, California, United States

Overview

Sarah is the CEO of Thrive Marketing Science, specializing in AI-driven marketing and behavioral economics for the gaming, hospitality, and luxury retail sectors. She has an MBA from the University of Denver and has worked with brands like MGM Resorts and Cartier. Colleagues describe her as highly capable, resourceful, and a "bad-ass marketer. "

Outside of her corporate advisory roles, Sarah is passionate about mentoring entrepreneurs and has volunteered to teach business owners how to grow their companies. She also appears to have an interest in music, having once performed a James Taylor song at a local community event.

She serves as an expert advisor to Barclays Investment Bank, guiding institutional investors on future trends in the casino and gaming industry.

Personality Overview

Friendly But Fast

Charismatic

Assertive

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

AI in Marketing
A core focus of her writing and professional work, she emphasizes blending data science with creative storytelling to drive growth and personalization.
Behavioral Economics
She applies principles of behavioral science to understand customer emotion, sharpen brand positioning, and fuel revenue growth for her clients.
Gaming & Hospitality
Has over 20 years of experience advising major global brands in this sector and provides expert consultation to investment banks on industry trends.

Media Appearances

Sarah has no verified media appearances

Work History

1-2026
Gaming, Hospitality & Entertainment Industry Expert at Barclays Investment Bank
1-2026
Gaming, Hospitality & Entertainment Industry Expert Advisor at Barclays Investment Bank
8-2025
Forbes Agency Council Member at Forbes
7-2015 - 9-2016
Vice President of Marketing Intelligence - Fractional at Westgate Las Vegas Resort & Casino
4-2013
CEO at Thrive Marketing Science

Education

2018 - 2019
Master of Business Administration (MBA) from University of Denver - Daniels College of Business
1995 - 1999
Bachelor of Arts from University of Nevada-Las Vegas

More Information

Social Presence :

Prographics :

Exp : 6 Location : Newport Beach, California, United States Job Level : Leadership Designation : Gaming, Hospitality & Entertainment Industry Expert at Barclays Investment Bank
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Sarah take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sarah

Personality Compatibility


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