Sarah Procopio, Executive MBA in

Sarah Procopio, Executive MBA

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Gaming, Hospitality & Entertainment Industry Expert at Barclays Investment Bank
📍 Newport Beach, California, United States

Sarah is the CEO of Thrive Marketing Science, specializing in AI-driven marketing and behavioral economics for the gaming, hospitality, and luxury retail sectors. She has an MBA from the University of Denver and has worked with brands like MGM Resorts and Cartier. Colleagues describe her as highly capable, resourceful, and a "bad-ass marketer. "

Outside of her corporate advisory roles, Sarah is passionate about mentoring entrepreneurs and has volunteered to teach business owners how to grow their companies. She also appears to have an interest in music, having once performed a James Taylor song at a local community event.

She serves as an expert advisor to Barclays Investment Bank, guiding institutional investors on future trends in the casino and gaming industry.

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Experience
6 Years
Current Role
Gaming, Hospitality & Entertainment Industry Expert
Job Level
Leadership
Location
Newport Beach, California, United States
Personality Overview

How Sarah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sarah cares about

AI in Marketing
A core focus of her writing and professional work, she emphasizes blending data science with creative storytelling to drive growth and personalization.
Behavioral Economics
She applies principles of behavioral science to understand customer emotion, sharpen brand positioning, and fuel revenue growth for her clients.
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Career

Work history

1-2026
Gaming, Hospitality & Entertainment Industry Expert
Barclays Investment Bank
1-2026
Gaming, Hospitality & Entertainment Industry Expert Advisor
Barclays Investment Bank
8-2025
Forbes Agency Council Member
Forbes
7-2015 - 9-2016
Vice President of Marketing Intelligence - Fractional
Westgate Las Vegas Resort & Casino
4-2013
CEO
Thrive Marketing Science
In the press

Media appearances

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Education
2018 - 2019
Master of Business Administration (MBA)
University of Denver - Daniels College of Business
1995 - 1999
Bachelor of Arts
University of Nevada-Las Vegas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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