Sarah Reynolds in

Sarah Reynolds

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Operations Director PBSA at Dominus
📍 London, England, United Kingdom

Sarah Reynolds is an experienced Operations Director at Dominus, specializing in the Purpose-Built Student Accommodation (PBSA) sector. With a career spanning over 20 years in both retail and student living, she has a strong record of delivering growth and developing high-performing teams. She studied Business at Grey Coat Hospital.

Sarah is a prominent leader within her industry, currently serving as the Chair of the Association for Student Residential Accommodation (ASRA). She is passionate about fostering collaboration between private providers and universities to enhance the student experience and actively promotes the sharing of best practices within the sector.

She was the first person from the private PBSA sector to be elected Chair of ASRA.

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Experience
15 Years
Current Role
Operations Director PBSA
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sarah cares about

Student Accommodation
Her entire recent career is in the PBSA sector, holding senior roles at Dominus, iQ Student Accommodation, Brunel University, and Unite Students.
Industry Collaboration
As Chair of ASRA, she actively promotes alignment and partnership between universities and private accommodation providers to improve the student experience.
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Career

Work history

9-2025
Operations Director PBSA
Dominus
5-2023 - 8-2025
Regional Manager
iQ Student Accommodation
8-2022 - 4-2023
Deputy Head of Student Living
Brunel University London
1-2016 - 5-2022
Area Manager
Unite Students
12-2014 - 5-2022
Area Manager
Unite Students
In the press

Media appearances

Dominus hires PBSA director duo. Featured in CoStar
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Education
1994 - 2001
Business
Grey Coat Hospital
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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