Sarah Reynolds

Collaborator
DISC Type : is

Operations Director PBSA at Dominus

London, England, United Kingdom

Overview

Sarah Reynolds is an experienced Operations Director at Dominus, specializing in the Purpose-Built Student Accommodation (PBSA) sector. With a career spanning over 20 years in both retail and student living, she has a strong record of delivering growth and developing high-performing teams. She studied Business at Grey Coat Hospital.

Sarah is a prominent leader within her industry, currently serving as the Chair of the Association for Student Residential Accommodation (ASRA). She is passionate about fostering collaboration between private providers and universities to enhance the student experience and actively promotes the sharing of best practices within the sector.

She was the first person from the private PBSA sector to be elected Chair of ASRA.

Personality Overview

Consensus Builder

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Student Accommodation
Her entire recent career is in the PBSA sector, holding senior roles at Dominus, iQ Student Accommodation, Brunel University, and Unite Students.
Industry Collaboration
As Chair of ASRA, she actively promotes alignment and partnership between universities and private accommodation providers to improve the student experience.
Leadership Development
Her professional summary highlights a passion for succession planning and developing leaders to drive results and build successful teams.

Media Appearances

Dominus hires PBSA director duo. Featured in CoStar

See Now

Work History

9-2025
Operations Director PBSA at Dominus
5-2023 - 8-2025
Regional Manager at iQ Student Accommodation
8-2022 - 4-2023
Deputy Head of Student Living at Brunel University London
1-2016 - 5-2022
Area Manager at Unite Students
12-2014 - 5-2022
Area Manager at Unite Students

Education

1994 - 2001
Business from Grey Coat Hospital

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Operations Director PBSA at Dominus
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Sarah

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Sarah take some risk or not?

  • They probably won’t put a lot at risk.

You And Sarah

Personality Compatibility


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