Sarah Sowerby

Inspirer
DISC Type : id

Founder at WordBird

London, England, United Kingdom

Overview

Sarah Sowerby is the founder of WordBird, a healthcare content agency, with a career in medical communications spanning since 1990. Educated in Human Biology at Kings College London, she specializes in creating impactful campaigns for leading healthcare brands. Colleagues describe her as positive, insightful, and engaging.

She is the co-founder of Women in Pharma, a community created to empower women in the life sciences industry. A passionate advocate for mental health and womens health equity, she champions the need to address gender disparities in medical research and care.

Interesting fact: She co-hosts the "Loose Women in Pharma" podcast, which aims to inspire and support women in the industry by sharing authentic stories.

Personality Overview

Generous

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Women in Pharma
Co-founded and actively leads Women in Pharma, a network that supports and inspires women to pursue leadership roles within the life sciences industry.
Healthcare Storytelling
Believes in making a difference by telling the amazing stories of health brands to relieve suffering and reduce health risks, a passion she's pursued since 1990.
Health Equity
Campaigns to move "Beyond Bikini Medicine, " advocating for a medical model that recognizes the significant biological differences between genders beyond reproductive health.

Media Appearances

Sarah has no verified media appearances

Work History

2006
Founder at WordBird
12-1994 - 2-2006
Copy Chief at Paling Walters
12-1993 - 12-1994
Publications Manager at QUIT Stop Smoking Charity
1990 - 1993
Senior Copywriter at Luxford Advertising

Education

1986 - 1989
Human Biology from King's College London
1979 - 1986
Education details unavailable from Southend County High School for Girls

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Founder at WordBird
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sarah take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sarah

Personality Compatibility


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