Sarah Welsh in

Sarah Welsh

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Chief Product, Brand & Commercial Officer at Matalan
📍 United Kingdom

Sarah Welsh is Matalans Chief Product, Brand & Commercial Officer, a retail leader with nearly 30 years of experience driving transformation for brands like N Brown Group and Oasis Fashion. She is known for her customer-centric approach to product and brand strategy. People often describe her as passionate, compelling, and a true fashion guru.

Outside of work, Sarah is a proud Ambassador for the Retail Trust and serves on the retail advisory board for the charity Pennies. While at N Brown, she was an ambassador for social mobility and served on the ESG committee, demonstrating a commitment to industry-wide wellbeing and corporate responsibility.

She holds a BA Hons in Art History from UCL, which she completed in 1994.

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Experience
30 Years
Current Role
Chief Product, Brand & Commercial Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sarah cares about

Retail Transformation
She has deep experience in leading transformation, notably shifting N Brown Group from a traditional catalogue business to a more agile, digital footing, a key reason for her Matalan appointment.
Customer Proposition
A core focus throughout her career is putting the customer at the heart of the business, ensuring products deliver on style, quality, and value to grow market share.
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Career

Work history

3-2025
Chief Product, Brand & Commercial Officer
Matalan
3-2020 - 2-2025
CEO Retail N Brown
N Brown Group
1-2019 - 2-2020
Managing Director
Oasis Fashion
1-2015 - 1-2019
Brand Director
Oasis Fashion
1-2014 - 1-2015
Product Director
Oasis Fashion
In the press

Media appearances

Matalan appoints Welsh senior retail exec with product and customer focus. Featured in FashionNetwork (Hong Kong edition)
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My tips for the top: Sarah Welsh, chief product, brand and commercial officer – Drapers. Featured in Drapers
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Education
1991 - 1994
Art History
UCL
9 0 levels
Westcliff High School for Girls Academy Trust
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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