Sarah Welsh in

Sarah Welsh

Energizer · DISC type I
Chief Product, Brand & Commercial Officer at Matalan
📍 United Kingdom

Sarah Welsh is Matalans Chief Product, Brand & Commercial Officer, a retail leader with nearly 30 years of experience driving transformation for brands like N Brown Group and Oasis Fashion. She is known for her customer-centric approach to product and brand strategy. People often describe her as passionate, compelling, and a true fashion guru.

Outside of work, Sarah is a proud Ambassador for the Retail Trust and serves on the retail advisory board for the charity Pennies. While at N Brown, she was an ambassador for social mobility and served on the ESG committee, demonstrating a commitment to industry-wide wellbeing and corporate responsibility.

She holds a BA Hons in Art History from UCL, which she completed in 1994.

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Experience
30 Years
Current Role
Chief Product, Brand & Commercial Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Sarah shows up

Informal
Imaginative
Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Priorities

Topics Sarah cares about

Retail Transformation
She has deep experience in leading transformation, notably shifting N Brown Group from a traditional catalogue business to a more agile, digital footing, a key reason for her Matalan appointment.
Customer Proposition
A core focus throughout her career is putting the customer at the heart of the business, ensuring products deliver on style, quality, and value to grow market share.
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Career

Work history

3-2025
Chief Product, Brand & Commercial Officer
Matalan
3-2020 - 2-2025
CEO Retail N Brown
N Brown Group
1-2019 - 2-2020
Managing Director
Oasis Fashion
1-2015 - 1-2019
Brand Director
Oasis Fashion
1-2014 - 1-2015
Product Director
Oasis Fashion
In the press

Media appearances

Matalan appoints Welsh senior retail exec with product and customer focus. Featured in FashionNetwork (Hong Kong edition)
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My tips for the top: Sarah Welsh, chief product, brand and commercial officer – Drapers. Featured in Drapers
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Education
1991 - 1994
Art History
UCL
9 0 levels
Westcliff High School for Girls Academy Trust
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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