Sarah Wilkes

Observer
DISC Type : ic

Chief Marketing Officer at ARMADA Supply Chain Solutions

Fort Mill, South Carolina, United States

Overview

Sarah Wilkes is the Chief Marketing Officer at ARMADA Supply Chain Solutions, specializing in go-to-market strategy and demand generation for the supply chain industry. A Northwestern University graduate, she has a proven record of leading teams through significant organizational changes while delivering growth for both startups and global corporations.

Outside of her executive role, Sarah values working with humble, conscientious, and kind people. She has demonstrated immense personal resilience in the face of adversity. Her fluency in Spanish and Portuguese is a key asset in both international business and in connecting with growing LatinX markets.

Unique fact: Sarah is fluent in both Spanish and Portuguese, enabling her to effectively engage with diverse markets.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Go-to-Market Strategy
She is currently building a new marketing team at ARMADA focused on executing a compelling go-to-market strategy that drives significant company growth.
Building Teams
Actively recruiting top talent for her marketing team, emphasizing the importance of working with brilliant, humble, and kind people in a dynamic environment.
Supply Chain Leadership
Passionate about working with visionaries to establish ARMADA as the definitive leader in integrated supply chain management solutions.

Media Appearances

Armada Supply Chain Solutions adds 3 executives - Pittsburgh Business Journal. Featured in Pittsburgh Business Journal (BizJournals)

See Now

Work History

11-2025
Chief Marketing Officer at ARMADA Supply Chain Solutions
5-2024 - 11-2025
SVP Global Marketing at e2open
7-2022 - 5-2024
VP Commercial Marketing at e2open
3-2022 - 7-2022
Sr. Director, Sales Development at e2open
11-2021 - 3-2022
Director Global Business Development at GEP Worldwide

Education

1989 - 1993
Bachelor's degree from Northwestern University
1986 - 1989
Education details unavailable from Cate School, Carpinteria California

More Information

Social Presence :

Prographics :

Exp : 20 Location : Fort Mill, South Carolina, United States Job Level : Leadership Designation : Chief Marketing Officer at ARMADA Supply Chain Solutions
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sarah

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to analyze well and then make their decisions.
  • Can Sarah take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Sarah

Personality Compatibility


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