Saraiyah Hatter

Commander
DISC Type : D

Director of Optichannel Engagement at PharmaForceIQ

Los Angeles Metropolitan Area, United States

Overview

Saraiyah Hatter is the Director of Optichannel Engagement at PharmaForceIQ, specializing in data-driven marketing for the biopharma industry. Her expertise lies at the intersection of commercial strategy and patient engagement, informed by her Master of Business and Science from Keck Graduate Institute and prior consulting roles at Syneos Health.

Outside of her corporate career, Saraiyah is the founder and president of EMBERS Ignite, a non-profit dedicated to empowering women from underserved communities. She is passionate about philanthropy and patient advocacy. In her free time, she enjoys exercising, trying new recipes, and spending time with her daughter.

She founded her non-profit with the goal of providing resources to establish equity and help women achieve their dreams.

Personality Overview

Strong-Willed

Impact-Driven

Candid & Clear

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

Omnichannel Marketing
Her role is focused on building omnichannel strategies for biopharma clients to drive patient and provider engagement, and she has spoken on this topic at industry panels.
AI in Life Sciences
She was a featured speaker at a Keck Graduate Institute event discussing how AI is transforming business and the life sciences industry.
Women's Empowerment
As the founder of the non-profit EMBERS Ignite, she is dedicated to providing women with tools for educational, financial, and health advancement.

Media Appearances

Saraiyah has no verified media appearances

Work History

9-2025
Director of Optichannel Engagement at PharmaForceIQ
7-2024 - 8-2025
Omnichannel Engagement Manager at PharmaForceIQ
7-2023 - 7-2024
Omnichannel Engagement Lead at PharmaForceIQ
6-2022
Founder & President at EMBERS Ignite
6-2022 - 5-2023
Consultant at Syneos Health Consulting

Education

Education details unavailable from UCLA
Master of Business & Science - MBS from Keck Graduate Institute

More Information

Social Presence :

Prographics :

Exp : 4 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Optichannel Engagement at PharmaForceIQ
URL has been copied!

Insights For Selling To Saraiyah

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saraiyah is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Saraiyah

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Saraiyah move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Saraiyah take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Saraiyah

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.