Saraswathi Anand in

Saraswathi Anand

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Marketing Director at JioHotstar
📍 Bengaluru, Karnataka, India

Saraswathi Anand is a marketing leader with over 22 years of experience in brand reinvention. After a long career driving growth for media giants like Network18 and Zee, she is now the VP of Marketing at River, an EV company. Colleagues describe her as intelligent, bold, and energetic.

Outside of her corporate career, Saraswathi is a dedicated powerlifter and world record holder who is passionate about fitness. She is a mother to twin girls, is PADI and SURF certified, and has volunteered for community initiatives like providing relief during the COVID-19 pandemic.

Unique fact: She is a world record holder in powerlifting, balancing a demanding marketing career with elite athletic pursuits.

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Experience
21 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Saraswathi cares about

Brand Reinvention
Specializes in turning brands around using deep consumer insights, a skill she has applied across media and now in the electric vehicle industry.
Regional Marketing
Her strength lies in a keen understanding of regional consumers, which has been critical to her success in India's diverse media landscape.
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Career

Work history

8-2025
Marketing Director
JioHotstar
4-2022 - 4-2025
Asst Vice President - Marketing & Product
Network18 Media & Investments Limited
11-2020 - 7-2022
General Manager - Product & Marketing
Network18 Media & Investments Limited
4-2019 - 11-2020
Marketing Lead - Languages
Network18 Media & Investments Limited
7-2016 - 4-2019
Head of Brand
Zee Entertainment Enterprises Limited
In the press

Media appearances

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Education
2001 - 2003
PGDBA
T A Pai Management Institute
1998 - 2001
Bachelor of Business Management
NMKRV College
1996 - 1998
Plus 2
National College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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