Saraswathi Anand in

Saraswathi Anand

Evaluator · DISC type SDC
Marketing Director at JioHotstar
📍 Bengaluru, Karnataka, India

Saraswathi Anand is a marketing leader with over 22 years of experience in brand reinvention. After a long career driving growth for media giants like Network18 and Zee, she is now the VP of Marketing at River, an EV company. Colleagues describe her as intelligent, bold, and energetic.

Outside of her corporate career, Saraswathi is a dedicated powerlifter and world record holder who is passionate about fitness. She is a mother to twin girls, is PADI and SURF certified, and has volunteered for community initiatives like providing relief during the COVID-19 pandemic.

Unique fact: She is a world record holder in powerlifting, balancing a demanding marketing career with elite athletic pursuits.

Read the full overview →
Experience
21 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

How Saraswathi shows up

Hard To Convince
Thorough Evaluator
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Saraswathi cares about

Brand Reinvention
Specializes in turning brands around using deep consumer insights, a skill she has applied across media and now in the electric vehicle industry.
Regional Marketing
Her strength lies in a keen understanding of regional consumers, which has been critical to her success in India's diverse media landscape.
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Career

Work history

8-2025
Marketing Director
JioHotstar
4-2022 - 4-2025
Asst Vice President - Marketing & Product
Network18 Media & Investments Limited
11-2020 - 7-2022
General Manager - Product & Marketing
Network18 Media & Investments Limited
4-2019 - 11-2020
Marketing Lead - Languages
Network18 Media & Investments Limited
7-2016 - 4-2019
Head of Brand
Zee Entertainment Enterprises Limited
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2003
PGDBA
T A Pai Management Institute
1998 - 2001
Bachelor of Business Management
NMKRV College
1996 - 1998
Plus 2
National College
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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