Sascha Lange

Energizer
DISC Type : I

Vice President Sales and Marketing at Sharp - Be Original

Goch, North Rhine-Westphalia, Germany

Overview

Sascha Lange is a seasoned executive serving as the Vice President of Sales and Marketing for Sharps European consumer electronics division. His career is marked by a long tenure at Toshiba, where he progressed through senior leadership roles, managing sales, marketing, and P&L for regions including Germany, Austria, and Europe.


During his university studies, he demonstrated early entrepreneurial drive by running his own electronics trade business and working as a mobile DJ.

Personality Overview

Informal

Relationship Oriented

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Consumer Electronics Trends
As a key figure at major industry events like IFA, he is deeply involved in the future of consumer technology and product innovation.
European Market Strategy
He has extensive experience leading sales and marketing operations across various European regions for major global brands like Sharp and Toshiba.
Channel Partner Profitability
In past roles, he has explicitly focused on strategic goals to ensure that specialist retail partners could achieve greater profitability.

Media Appearances

Sascha has no verified media appearances

Work History

8-2016
Vice President Sales and Marketing at Sharp - Be Original
2013 - 2016
Business Unit Director Consumer Visual Solutions at Toshiba Europe GmbH
2011 - 2013
Marketing Director Consumer Electronics + IT Central Europe at Toshiba Europe GmbH
2009 - 2011
Head of Marketing Consumer Products Europe at Toshiba Europe GmbH
2006 - 2009
Head of Marketing Consumer Products Germany and Austria at Toshiba Europe GmbH

Education

Diplom-Kaufmann from University of Münster

More Information

Social Presence :

Prographics :

Exp : 32 Location : Goch, North Rhine-Westphalia, Germany Job Level : Senior Designation : Vice President Sales and Marketing at Sharp - Be Original
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Insights For Selling To Sascha

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sascha is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sascha

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sascha move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sascha take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sascha

Personality Compatibility


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