Saswati Sinha

Activist
DISC Type : Cd

Core Head - Alumni Cell at CIMA, SBM MBA Events

Asansol, West Bengal, India

Overview

Saswati Sinha is an MBA student at Christ University specializing in marketing, leveraging her background in psychology to understand consumer behavior. She gained practical experience in sales and brand management as a summer intern at the Mahindra Group, where she won the Best Summer Internship Project Award.

She is actively involved in university life, holding leadership roles as the Core Head of the Alumni Cell and a committee member for the MBA department. She also contributes to community initiatives, such as participating in a government-organized GST Registration Campaign to assist local businesses.

She led a strategic project to rebrand a 400-year-old craft, Lucknowi Chikankari, to make it essential for a Gen Z wardrobe.

Personality Overview

Observative

Meticulous

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Heritage Branding
Developed "NAQSH, " a project focused on modernizing the 400-year-old craft of Lucknowi Chikankari to appeal to the Gen Z market.
Automotive Marketing
As an intern at Mahindra, she conducted on-the-ground research with customers to understand the key drivers behind SUV purchase decisions.
Consumer Psychology
Applies her academic background in psychology to her marketing specialization to analyze consumer trends and develop impactful business strategies.

Media Appearances

Saswati has no verified media appearances

Work History

8-2025
Core Head - Alumni Cell at CIMA, SBM MBA Events
6-2025
Skills Trainer at PlanetSpark
5-2025 - 6-2025
Sales And Marketing Intern at Mahindra Group
7-2024 - 7-2025
Discipline Committee Office Bearer at MBA Department, CHRIST University Delhi-NCR
5-2024 - 6-2024
Organisation Structure Training at ADITYA ARAV DEV-CONS CO. PRIVATE LIMITED

Education

7-2024 - 5-2026
Master of Business Administration - MBA from Christ University, Delhi NCR
2021 - 2024
Bachelor of Arts - BA from Christ University, Delhi NCR

More Information

Social Presence :

Prographics :

Exp : 3 Location : Asansol, West Bengal, India Job Level : N/A Designation : Core Head - Alumni Cell at CIMA, SBM MBA Events
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Insights For Selling To Saswati

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saswati is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Saswati

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Saswati move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Saswati take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Saswati

Personality Compatibility


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