Satish Panchani

Researcher
DISC Type : Cs

Executive Director at True Colors

Surat, Gujarat, India

Overview

Satish Panchani is the CEO and Co-Founder of True Colors Ltd, a pioneering digital textile solutions provider in India. He has led the company from a startup in 2013 to an industry leader, focusing on innovation, sustainability, and efficiency. He holds a Masters degree in Electronics Engineering from Germany and has a background in R&D.

Originally studying electronics and satellite communication in Germany, Satish became fascinated by a university laser labs physical experiments with mirrors and reflectors. This hands-on experience prompted him to switch his focus to lasers and material processing, a field that has significantly influenced his career in textile technology and innovation.

He co-founded his first venture with friends from a small basement, but the equipment was destroyed in a flood shortly after, teaching them a valuable early lesson in resilience.

Personality Overview

Detail Oriented

Process Focused

Self-Disciplined

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Digital Textile Printing
He is a pioneer in bringing digital textile printing to India, building an end-to-end ecosystem covering machinery, inks, and fabrics to modernize the industry.
Sustainable Manufacturing
He frequently highlights sustainability as a core pillar, emphasizing eco-friendly inks, reduced water usage, and solar energy to drive responsible manufacturing.
Entrepreneurial Resilience
His first business attempt with co-founders failed when a flood destroyed their equipment, but they persevered to build the successful company he leads today.

Media Appearances

Satish has no verified media appearances

Work History

3-2013
Executive Director at True Colors
1-2019 - 2-2023
Non Executive Director at Fabcurate Private Limited
1-2014 - 12-2015
R&D Engineer at Sahajanand Technologies (P) Ltd
4-2013 - 11-2013
Research Assistance at Leibniz-Institut für Oberflächenmodifizierung e.V
10-2011 - 2-2012
Lecturer at Bhagvan Mahavir college of Engineering and Technology, Surat

Education

2012 - 2013
Master's degree from HSB Hochschule Bremen – City University of Applied Sciences
2007 - 2011
Bachelor's degree from C.K.Pithawalla college of Engineering and Technology,surat

More Information

Social Presence :

Prographics :

Exp : 7 Location : Surat, Gujarat, India Job Level : Senior Designation : Executive Director at True Colors
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Insights For Selling To Satish

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Satish is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Satish

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Satish move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Satish take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Satish

Personality Compatibility


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