Sayan Basu

Questioner
DISC Type : c

Senior Director, Revenue - International at GOAT Group

Switzerland

Overview

Sayan Basu is the Senior Director of International Revenue at GOAT Group, focusing on global expansion. His career is built on a foundation of e-commerce leadership at Amazon and Wayfair, leveraging his Computer Science degree from Georgia Tech and an MBA from Columbia Business School to drive growth and strategy.

Sayan has a deep-rooted interest in fashion entrepreneurship, having co-founded a mens clothing startup while at Columbia. He is a proponent of ethical consumerism and actively supports and promotes new businesses centered around sustainable and responsible fashion brands.

Unique fact: While earning his MBA, Sayan co-founded the mens fashion e-commerce startup, Cladmen.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

International Expansion
His current role at GOAT Group is explicitly focused on building the company's international business and revenue streams.
E-commerce Startups
He co-founded a men's fashion e-commerce startup called Cladmen during his MBA, demonstrating a long-held passion for building new ventures in this space.
Sustainable Fashion
He actively promotes online stores that feature responsible and sustainable brands, indicating a personal interest in ethical business and consumerism.

Media Appearances

Sayan has no verified media appearances

Work History

2-2022
Senior Director, Revenue - International at GOAT Group
2-2020 - 4-2022
Director, Business Development and Strategy at GOAT Group
5-2019 - 2-2020
Head of Merchandising-as-a-Service at Wayfair
5-2018 - 5-2019
Head of Catalog Operations at Wayfair
7-2016 - 4-2018
Head of Consumables Finance at Amazon

Education

2014 - 2016
Master of Business Administration (M.B.A.) from Columbia Business School
2006 - 2010
Computer Science from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : Switzerland Job Level : Senior Designation : Senior Director, Revenue - International at GOAT Group
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Insights For Selling To Sayan

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sayan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sayan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sayan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sayan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sayan

Personality Compatibility


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