Sayan C.

Go-getter
DISC Type : d

Creative Producer at MACHINGA

Mumbai, Maharashtra, India

Overview

Sayan is a versatile creative professional, working as a writer, director, actor, and producer. He leverages his Masters degree in Psychology to develop insightful content and possesses comprehensive skills in the end-to-end production process, from writing and storyboarding to post-production. He is a graduate of Mithibai College and Christ University.

Outside of his production work, Sayan is deeply involved in theatre as the Founder and Artistic Director of CourtJester Collective. He recently performed as the lead in a play about Saadat Hasan Manto. His creative journey began in school as a photographer for brands like Swiggy and Getty Images.

Unique fact: While still in school, Sayan was a freelance contributing photographer for The Telegraph and Getty Images.

Personality Overview

Decisive

Challenger

Vision Oriented

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Creative Production
He is the Founder of a creative collective and works as a Creative Producer, managing the entire production process from ideation to post-production.
Psychology in Content
With a Master's in Psychology, he explicitly states that he uses his understanding of the subject to develop more effective and targeted content.
Theatre and Acting
He founded the CourtJester Collective, directs plays, and actively performs in stage productions, recently playing the role of Saadat Hasan Manto.

Media Appearances

Sayan has no verified media appearances

Work History

12-2024
Creative Producer at MACHINGA
10-2024 - 11-2024
Freelance Video Producer at MACHINGA
1-2024
Founder & Artistic Director at CourtJester Collective
5-2025 - 11-2025
Video Producer (FilterCopy) at Pocket Aces
4-2024 - 8-2024
Creative Producer at Rentkar - Switch To Share

Education

7-2023 - 7-2025
Master of Arts - MA from Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
6-2020 - 6-2023
Bachelor of Science from Christ University, Bangalore

More Information

Social Presence :

Prographics :

Exp : 1 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Creative Producer at MACHINGA
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Insights For Selling To Sayan

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sayan is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sayan

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sayan move?

  • Their decision making speed is somewhere in the middle.
  • Can Sayan take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sayan

Personality Compatibility


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