Schuyler Baehman

Researcher
DISC Type : Cs

Vice President of Communication at Southern Company

Atlanta Metropolitan Area, United States

Overview

Schuyler Baehman is the Vice President of Communication at Southern Company, leveraging a unique background that blends the energy and sports industries. He previously spent nearly eight years with the National Hockey League, launching major events like the NHL Winter Classic. He holds a Doctor of Law with a focus in Sports Law from Marquette University.

His personal interests reflect his professional history, with a clear passion for sports. This is evident from his extensive career managing communications and player relations for the NHL. He actively promotes his companys partnership with golfs Tomorrow Golf League, emphasizing the sports values of integrity and respect.

He successfully transitioned from serving as the Director of Communications for the National Hockey League to a leadership role at one of the nations largest energy companies.

Personality Overview

Detail Oriented

ROI Seeker

Self-Disciplined

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Energy Sector Comms
As a spokesperson, he communicates Southern Company's strategy on key topics like grid resilience, emergency response, and the long-term shift towards a low-to-no carbon future.
Corporate Sponsorship
Actively promotes Southern Company's partnership with the Tomorrow Golf League (TGL) and the Atlanta Drive GC franchise, highlighting its role in exposing new people to the sport.
Professional Hockey
Spent nearly eight years in communications leadership at the National Hockey League, where he was involved in media operations for major events like the Stanley Cup Final.

Media Appearances

Southern Company names Schuyler Baehman vice president of communication. Featured in Southern Company Newsroom

See Now

Work History

5-2021
Vice President of Communication at Southern Company
11-2018 - 5-2021
Internal & External Communications Manager at Southern Company
1-2018 - 5-2021
Communications for the Chairman, President & CEO at Southern Company
11-2013 - 5-2016
Director of Communications and Player Development at National Hockey League
7-2007 - 11-2013
Senior Manager of Communications at National Hockey League

Education

1993 - 1997
Education details unavailable from University of Wisconsin-Madison
1997 - 2000
Doctor of Law (J.D.) from Marquette University Law School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : Vice President of Communication at Southern Company
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Insights For Selling To Schuyler

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Schuyler is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Schuyler

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Schuyler move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Schuyler take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Schuyler

Personality Compatibility


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