Sarah Lippincott 💡

Pioneer
DISC Type : Dsi

Global Communications Leader, Smart Power at ABB

Atlanta, Georgia, United States

Overview

Sarah Lippincott is a Global Communications Leader at ABB with over 20 years of experience in marketing and communications, specializing in the cleantech industry. She is recognized for launching major initiatives, including ABBs NASCAR partnership. Colleagues describe her as collaborative, a senior communications champion, and an effective project manager.

Her professional work is deeply intertwined with her personal passion for sustainability and clean technology. Sarah has a history of championing pro-solar policies and working with prominent environmental organizations to advance their missions through strategic communications.

Unique fact: Sarah secured a seat at the White House Roundtable for Digital and the Environment and managed events for a U. S. Presidential candidate.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Cleantech & Sustainability
Her career has been dedicated to the cleantech sector, working with major names in wind and solar energy, and her passion for sustainability is consistently highlighted by colleagues.
AI Data Centers
She has recently been focused on ABB's partnerships with NVIDIA and Applied Digital to provide power solutions for next-generation AI data centers.
Strategic Partnerships
She has a track record of building high-impact collaborations, most notably launching ABB's partnership with NASCAR as its Official Electrification and Technology Partner.

Media Appearances

Sarah has no verified media appearances

Work History

4-2025
Global Communications Leader, Smart Power at ABB
1-2024 - 4-2025
Digital Communications Leader, US | NASCAR Partnership at ABB
9-2021 - 12-2023
Digital Communications Director (Manager), U.S.A Corporate Communications & Electrification at ABB
2-2020
Director of Marketing and Digital at Tigercomm
Digital Manager at Tigercomm

Education

Bachelor's Degree from The Art Institutes of Atlanta, GA
Education details unavailable from Valdosta State University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Global Communications Leader, Smart Power at ABB
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sarah

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are generally fast movers and can take quick decisions
  • Can Sarah take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sarah

Personality Compatibility


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