Scott B. in

Scott B.

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Account Executive, Media Sales at Postmedia Network Inc.
📍 Toronto, Ontario, Canada

Scott B. is a media sales Account Executive at Postmedia Network Inc. with expertise in full-cycle sales of omnichannel digital media. He consults with C-suite and VP-level marketing leaders to develop effective digital strategies. He holds a Bachelor of Commerce from Ontario Tech University.

Scott shows a keen interest in the evolution of digital advertising, particularly the impact of artificial intelligence on brand visibility and consumer intent. He has a competitive background, having previously placed in the Top 10 at the DECA Provincials Business Administration competition.

He once asked ChatGPT to create a caricature of his life in advertising and found the result to be surprisingly accurate.

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Experience
12 Years
Current Role
Account Executive, Media Sales
Job Level
Middle
Location
Toronto, Ontario, Canada
Personality Overview

How Scott shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Scott cares about

AI in Advertising
He actively discusses how brands must adapt their strategies to appear in AI-generated answers to remain visible to consumers at the moment of intent.
Programmatic Strategy
He believes effective programmatic advertising is driven by strong strategy, including targeting, creative, and timing, to reach the right audience with a relevant message.
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Career

Work history

3-2026
Account Executive, Media Sales
Postmedia Network Inc.
5-2025 - 3-2026
Account Executive, Media Sales
WebHealthNetwork Media
1-2023 - 5-2025
Account Executive, Media Sales
Multiview
1-2022 - 12-2022
Account Executive, Media Sales
Portl Media
2-2020 - 12-2021
Senior Account Executive
Sampler
In the press

Media appearances

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Education
2012 - 2016
Bachelor of Commerce (B.Com.)
Ontario Tech University
2009 - 2012
Education details unavailable
Crestwood Preparatory Collage
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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