Scott B.

Enigma
DISC Type : idc

Account Executive, Media Sales at Postmedia Network Inc.

Toronto, Ontario, Canada

Overview

Scott B. is a media sales Account Executive at Postmedia Network Inc. with expertise in full-cycle sales of omnichannel digital media. He consults with C-suite and VP-level marketing leaders to develop effective digital strategies. He holds a Bachelor of Commerce from Ontario Tech University.

Scott shows a keen interest in the evolution of digital advertising, particularly the impact of artificial intelligence on brand visibility and consumer intent. He has a competitive background, having previously placed in the Top 10 at the DECA Provincials Business Administration competition.

He once asked ChatGPT to create a caricature of his life in advertising and found the result to be surprisingly accurate.

Personality Overview

Fast Follower

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI in Advertising
He actively discusses how brands must adapt their strategies to appear in AI-generated answers to remain visible to consumers at the moment of intent.
Programmatic Strategy
He believes effective programmatic advertising is driven by strong strategy, including targeting, creative, and timing, to reach the right audience with a relevant message.
Effective Digital Campaigns
Highlights that winning brands will be those that combine quality data, thoughtful creative, and measurable outcomes to earn consumer attention.

Media Appearances

Scott has no verified media appearances

Work History

3-2026
Account Executive, Media Sales at Postmedia Network Inc.
5-2025 - 3-2026
Account Executive, Media Sales at WebHealthNetwork Media
1-2023 - 5-2025
Account Executive, Media Sales at Multiview
1-2022 - 12-2022
Account Executive, Media Sales at Portl Media
2-2020 - 12-2021
Senior Account Executive at Sampler

Education

2012 - 2016
Bachelor of Commerce (B.Com.) from Ontario Tech University
2009 - 2012
Education details unavailable from Crestwood Preparatory Collage

More Information

Social Presence :

Prographics :

Exp : 12 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Account Executive, Media Sales at Postmedia Network Inc.
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Scott

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Scott take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Scott

Personality Compatibility


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