Scott Capelin

Observer
DISC Type : ic

Founder & CEO at inLIFE Wellness

Sydney, New South Wales, Australia

Overview

Scott Capelin is the Founder and CEO of inLIFE Wellness, where he helps entrepreneurs build successful Pilates-inspired studios. With a Bachelor of Commerce degree, he specializes in creating wellness businesses with low start-up costs and simple operational systems, drawing from his experience as a multi-franchise owner.

With over two decades in the wellness industry, Scott has a deep interest in holistic health philosophies that extend beyond traditional fitness. He frequently discusses topics like sustainable energy, the benefits of fasting, and how low-impact movement can be more effective for long-term well-being and fulfillment.

He is the author of the book "In the Zone, " which outlines strategies for achieving peak performance in business, fitness, and life.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Wellness Franchising
His company, inLIFE Wellness, is built on a franchise model designed to help people open their own fitness studios with strong initial and ongoing support.
Low-Impact Movement
He champions a business philosophy centered on low-impact, moderate-intensity exercise as a more sustainable and effective long-term wellness solution.
Business Mentorship
He is a Business Mentor at Growth Club and structures his franchise model to remove operational guesswork, allowing owners to focus on their clients.

Media Appearances

inLIFE Wellness franchise studio tour with Scott Capelin. Featured in YouTube

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inLIFE Wellness Business Model Interview. Scott Capelin.. Featured in YouTube

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Nyci Instructor Video. Scott Capelin inLIFE Wellness.. Featured in YouTube

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Work History

5-2018
Founder & CEO at inLIFE Wellness
8-2020
Chief of Ideation at inLIFE School of Pilates Certification
3-2008 - 8-2021
Business Mentor at Growth Club
1-2011 - 12-2015
Owner at Tribe Social Fitness
1-2000 - 7-2011
Multiple Franchise Owner at Vision Personal Training Franchises Australia & New Zealand

Education

1994 - 1997
Bachelor of Commerce - BCom from Faculty of Business & Law, University of Wollongong
1988 - 1993
High School Diploma from De La Salle Collegiate High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Founder & CEO at inLIFE Wellness
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Scott

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Scott take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Scott

Personality Compatibility


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