Scott Coleman

Energizer
DISC Type : I

Partner at IGNITION PARTNERS

San Francisco, California, United States

Overview

Scott Coleman is a Partner at Ignition Partners with deep expertise in enterprise software, focusing on areas like SaaS, cloud technologies, DevOps, and cybersecurity. His career spans venture capital, equity research at Morgan Stanley, and technology innovation roles at Microsoft and Bank of America. He earned degrees from the University of California, Berkeley, and the Harvard Kennedy School.

Scott has a long history working at the intersection of technology and finance, navigating major industry shifts from the Telecom Act of 96 to the cloud era. He is passionate about collaborating with talented people to build new ventures, serving as an advisor, operator, and investor to startups and incumbents alike.

His experience is uniquely multifaceted, having been an investor, operator, advisor, and equity analyst, giving him a comprehensive perspective on the tech industry.

Personality Overview

Imaginative

Full Of Energy

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Enterprise Software
As an investment partner at Ignition, he focuses on vertical SaaS, intelligent applications, cloud technologies, and software-defined infrastructure.
Cybersecurity Investing
Cybersecurity is a key investment area for him. He has invested in security startups and shows interest in solutions built for CISOs.
Digital Transformation
His investment thesis centers on how digital transformation is reshaping the enterprise tech stack and consumption of new solutions.

Media Appearances

Scott has no verified media appearances

Work History

10-2016
Partner at IGNITION PARTNERS
Board Member at Shyft
Investor at Stealth Startups
Advisor at BBL Ventures
Advisor at Amberdata

Education

1985 - 1990
Bachelor's degree from University of California, Berkeley
1995 - 1997
Master of Public Policy from Harvard Kennedy School

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : N/A Designation : Partner at IGNITION PARTNERS
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Scott

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Scott take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Scott

Personality Compatibility


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