Scott Farace

Visionary
DISC Type : Ds

Chief Marketing Officer at Celero Commerce

Nashville, Tennessee, United States

Overview

Scott has no verified overview

Personality Overview

Direct & Assertive

Risk Tolerant

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Scott has no verified topics they care about

Media Appearances

Scott has no verified media appearances

Work History

1-2019
Chief Marketing Officer at Celero Commerce
5-2018 - 1-2019
Partner at S-Squared Creative
5-2016 - 5-2018
SVP Development Southwest Affiliate at American Heart Association | American Stroke Association
10-2013 - 5-2016
Deputy Executive Director at American Heart Association | American Stroke Association
3-2006 - 10-2013
President at OneUp Marketing

Education

1985 - 1989
Bachelors from University of Richmond - Robins School of Business
1990 - 1992
Masters from Georgia State University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Nashville, Tennessee, United States Job Level : Leadership Designation : Chief Marketing Officer at Celero Commerce
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Scott

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Scott take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Scott

Personality Compatibility


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