Scott Lang

Examiner
DISC Type : sc

Vice President of Sales at Exit Planning Institute

Rocky River, Ohio, United States

Overview

Scott Lang serves as the Vice President of Sales at the Exit Planning Institute, where he specializes in building high-performing sales teams. With over a decade of leadership experience, he focuses on sales strategy, team development, and pipeline management. He earned his Bachelors Degree from Brewton-Parker College.

Outside of his professional life, Scott is described as an avid sports fan. He prioritizes spending quality time with his wife and their three children, indicating a strong focus on family.

His core professional mission is to empower advisors in guiding business owners toward strategic, value-focused exits.

Personality Overview

Tough To Convince

Process Oriented

Unexpressive

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Business Exit Planning
As VP of Sales at the Exit Planning Institute, his primary focus is on strategies that help business owners achieve successful and valuable exits.
Sales Leadership
He has over 10 years of experience building, mentoring, and scaling sales organizations to exceed revenue targets and drive business growth.
Value Acceleration
He is passionate about helping advisors work with owners to build significant, scalable, and sellable companies well before they plan to exit.

Media Appearances

The EPI Team Grows. Featured in Exit Planning Institute Blog

See Now

Work History

1-2026
Vice President of Sales at Exit Planning Institute
5-2025 - 1-2026
Director of Sales at Exit Planning Institute
2-2019 - 5-2025
Senior Business Development Manager at Exit Planning Institute
5-2017 - 1-2019
Chief Revenue Officer at DealEngine.io
Sales Engineer at Fox & Dole Technical Sales

Education

2000 - 2003
Bachelor’s Degree from Brewton-Parker College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Rocky River, Ohio, United States Job Level : Senior Designation : Vice President of Sales at Exit Planning Institute
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Scott

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Scott take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Scott

Personality Compatibility


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