Scott Macdonald

Commander
DISC Type : D

Strategic Advisor at Inception Group, London

Penn, England, United Kingdom

Overview

Scott is a dynamic and entrepreneurial leader in the hospitality and F&B sectors, with a track record as Managing Director and Strategic Advisor for brands like Inception Group, Lionhearth, and Bills. He specializes in business transformation, scaling multi-site operations, and driving profitability. Colleagues describe him as passionate, focused, empathetic, and loyal.

Outside of his professional life, Scott is a dedicated runner, recently completing the Royal Parks Half Marathon with a new personal best time. He is reflective about personal growth and career development, and he often shares thoughts on the importance of resilience, gratitude, and kindness.

He began his career working in kitchens and successfully advanced into senior leadership and Managing Director roles.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

Business Transformation
His career is focused on delivering transformative growth, operational excellence, and profitability for hospitality and retail businesses.
Food & Beverage Strategy
He has extensive experience developing and launching new group-wide food strategies, including menu projects and central kitchen performance enhancement.
Leadership & Culture
He focuses on implementing training programs, building strong food cultures, and mobilizing teams around a shared vision. He is described as an emotionally intelligent leader.

Media Appearances

Scott has no verified media appearances

Work History

1-2025
Strategic Advisor at Inception Group, London
5-2022 - 1-2025
Managing Director at Lionhearth Group
9-2021 - 4-2022
Managing Director (Interim) at Fego UK
3-2019 - 8-2021
Managing Director | NED at Sourced Market
2-2019 - 3-2019
Strategic Advisor at I Grow F&B Brands - Positive Transformation

Education

Scott has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Penn, England, United Kingdom Job Level : N/A Designation : Strategic Advisor at Inception Group, London
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Scott

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • If convinced, they can reach decisions quite fast.
  • Can Scott take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Scott

Personality Compatibility


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