Scott Macdonald in

Scott Macdonald

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Strategic Advisor at Inception Group, London
📍 Penn, England, United Kingdom

Scott is a dynamic and entrepreneurial leader in the hospitality and F&B sectors, with a track record as Managing Director and Strategic Advisor for brands like Inception Group, Lionhearth, and Bills. He specializes in business transformation, scaling multi-site operations, and driving profitability. Colleagues describe him as passionate, focused, empathetic, and loyal.

Outside of his professional life, Scott is a dedicated runner, recently completing the Royal Parks Half Marathon with a new personal best time. He is reflective about personal growth and career development, and he often shares thoughts on the importance of resilience, gratitude, and kindness.

He began his career working in kitchens and successfully advanced into senior leadership and Managing Director roles.

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Experience
19 Years
Current Role
Strategic Advisor
Location
Penn, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Scott cares about

Business Transformation
His career is focused on delivering transformative growth, operational excellence, and profitability for hospitality and retail businesses.
Food & Beverage Strategy
He has extensive experience developing and launching new group-wide food strategies, including menu projects and central kitchen performance enhancement.
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Career

Work history

1-2025
Strategic Advisor
Inception Group, London
5-2022 - 1-2025
Managing Director
Lionhearth Group
9-2021 - 4-2022
Managing Director (Interim)
Fego UK
3-2019 - 8-2021
Managing Director | NED
Sourced Market
2-2019 - 3-2019
Strategic Advisor
I Grow F&B Brands - Positive Transformation
In the press

Media appearances

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Education

Scott has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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