Scott Mackay

Energizer
DISC Type : I

Marketing Director, Wells Fargo at Wells Fargo

Charlotte Metro, United States

Overview

Scott is a Marketing Director at Wells Fargo with over 20 years of experience in team management, product lifecycle management, and corporate branding. A graduate of the University of Southern California, his expertise spans software design, website strategy, and process management, with previous leadership roles at Ingram Micro and Smith Micro Software.

His career shows a consistent focus on leading marketing and product teams. Early roles included designing user interfaces for multimedia CD-ROMs, showcasing a long-standing involvement in technology marketing.

Unique fact: He has a background in designing user interfaces for multimedia CD-ROMs.

Personality Overview

Full Of Energy

Enthusiastic

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Product Management
A core specialty listed in his profile, with extensive experience managing product lifecycles for e-commerce and retail software at Ingram Micro and Smith Micro Software.
Corporate Branding
He lists corporate branding and website strategy as key areas of expertise, directly relevant to his senior marketing roles.
E-commerce Strategy
Previously managed product strategy for worldwide e-commerce initiatives as a Senior Program Manager at Ingram Micro.

Media Appearances

Scott has no verified media appearances

Work History

1-2022
Marketing Director, Wells Fargo at Wells Fargo
10-2011 - 1-2022
Marketing Manager at Wells Fargo
10-2011 - 1-2022
Marketing Manager at Wells Fargo
8-1998 - 10-2002
Senior Program Manager, IT at Ingram Micro
12-1996 - 8-1998
Product Marketing Manager at Smith Micro Software

Education

1986 - 1990
BA from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 21 Location : Charlotte Metro, United States Job Level : Mid-senior Designation : Marketing Director, Wells Fargo at Wells Fargo
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Scott

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Scott take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Scott

Personality Compatibility


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