Scott Ronay

Enthusiast
DISC Type : i

GM - Advertising at PurpleLab

Rosemount, Minnesota, United States

Overview

Scott has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Scott has no verified topics they care about

Media Appearances

Scott has no verified media appearances

Work History

11-2025
GM - Advertising at PurpleLab
7-2024 - 11-2025
VP - Business Development & Sales (Advertising Solutions) at PurpleLab
6-2022 - 7-2024
Ecosystem Partnerships at Datavant
7-2020 - 6-2022
VP - Head of Publishers at LiveRamp
10-2018 - 7-2020
Head of Platform Sales at LiveRamp

Education

BA from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 29 Location : Rosemount, Minnesota, United States Job Level : Senior Designation : GM - Advertising at PurpleLab
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Scott

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Scott take some risk or not?

  • They can take some low-probability risks if needed.

You And Scott

Personality Compatibility


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