Scott Silverman

Pioneer
DISC Type : sdi

Chief Revenue Officer (CRO) at Liftoff Mobile

Laguna Beach, California, United States

Overview

Scott is the Chief Revenue Officer at Liftoff, specializing in building organizations and defining growth strategy. An accomplished leader in mobile ad tech, he co-founded AerServ, which was acquired by InMobi. He holds a BS with high honors from Indiana University, an MBA from The University of Chicago, and is a certified CPA.

Outside of work, Scott is a passionate and engaged alumnus of Indiana University. He frequently returns to the campus in Bloomington to attend events and football games, celebrating historic victories with friends and fellow alumni.

As an active angel investor and venture partner, he advises and invests in emerging technology and high-growth businesses.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Mobile Ad Monetization
As a co-founder of AerServ and a senior revenue leader at Liftoff, Vungle, and InMobi, his career is centered on mobile advertising technology and strategy.
Tech M&A
He has extensive experience with acquisitions, having been part of dMarc's sale to Google, the sale of his own company AerServ, and the Vungle/Liftoff merger.
Startup Investing
Through Silverlite Partners and NextGen Venture Partners, he actively advises and invests in emerging tech startups like Miso Robotics and NowRx.

Media Appearances

Scott has no verified media appearances

Work History

Chief Revenue Officer (CRO) at Liftoff Mobile
Venture Partner at NextGen Venture Partners
Principal at Silverlite Partners
SVP, Global Revenue at Vungle
1-2018
VP & GM, Marketplace at InMobi

Education

MBA from The University of Chicago Booth School of Business
BS from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Laguna Beach, California, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Liftoff Mobile
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Scott

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They are generally fast movers and can take quick decisions
  • Can Scott take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Scott

Personality Compatibility


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