Sean Conner

Energizer
DISC Type : I

Co-Founder & Managing Partner at ForceBrands

New York, New York, United States

Overview

Sean Conner is the Co-Founder and Managing Partner of ForceBrands, a premier hiring firm for consumer brands. With over 15 years of experience, he partners with investors and leadership teams in the CPG sector on executive placements and strategic organizational design. He is a graduate of Berkeley College.

He is deeply committed to the natural products community, serving as an advisor to the JEDI Collaborative and a mentor for Project Potluck, both diversity initiatives. Outside of his professional roles, Sean lives with his wife and three daughters in Connecticut.

He is a key industry voice, serving on the board of Naturally New York to foster community and sustainable business practices.

Personality Overview

Big Picture Person

Believer

Enthusiastic

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

CPG Team Building
As co-founder of a top CPG recruiting firm, he frequently speaks on hiring, firing, and structuring teams for high-growth consumer brands on podcasts and at industry events.
Founder Mentorship
He regularly advises early-stage founders on the challenges of scaling their business, from raising capital to building an effective team.
Natural Products Industry
His board position at Naturally New York and advisory roles show a strong commitment to fostering community and growth within the natural and organic products sector.

Media Appearances

Livestream Lounge with Sean Conner, Chief Progress Officer, ForceBrands. Featured in YouTube

See Now

Work History

2-2026
Co-Founder & Managing Partner at ForceBrands
6-2020
Executive Board Member at Naturally New York
3-2011 - 2-2026
Co-Founder & Chief Progress Officer at ForceBrands
2-2010 - 3-2011
Business Development Director at ForceBrands
2-2009 - 9-2010
Business Development Manager at BEVFORCE

Education

2002 - 2006
Bachelors from Berkeley College

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder & Managing Partner at ForceBrands
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Insights For Selling To Sean

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sean is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sean

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sean move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sean take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sean

Personality Compatibility


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