Sean Hojnacki

Captain
DISC Type : SD

Marketing Program Manager at CyberTheory

Jersey City, New Jersey, United States

Overview

Sean is a Marketing Program Manager at CyberTheory, specializing in holistic B2B marketing strategies for the cybersecurity sector. With a background in professional services and legal media, he excels at developing data-backed content. Colleagues describe him as smart, thoughtful, and a diligent problem solver, and he holds recent certifications in Generative AI.

Outside of work, Sean has written about his interest in classic American pastimes like Skee-Ball. He earned his Master of Arts from University College Dublin, adding an international dimension to his background. He and his wife Aoife are also involved in supporting local schools.

He once wrote a feature article about competitive Skee-Ball, finding earnest players and a uniquely American game instead of "haughty hipsterdom. "

Personality Overview

Dynamic But Sincere

Consummate Professional

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Cybersecurity Marketing
His current role at CyberTheory is focused on developing marketing strategies for cybersecurity providers and helping them connect with decision-makers like CISOs.
B2B Content Strategy
A core theme of his career, he focuses on creating full-funnel content strategies for complex industries like technology, finance, and professional services.
Generative AI
He has recently completed multiple certifications in Generative AI, indicating a strong professional interest in its business applications.

Media Appearances

Sean has no verified media appearances

Work History

11-2024
Marketing Program Manager at CyberTheory
12-2023 - 11-2024
Content Marketer | Communications Specialist | Strategist | Writer | Editor at Sean Hojnacki Content Services
9-2021 - 12-2023
Account Director - Editorial at The Bliss Group
8-2019 - 9-2021
Account Supervisor - Editorial at The Bliss Group
4-2018 - 7-2019
Senior Account Manager at Breaking Media

Education

Bachelor of Arts (B.A.) from Trinity College-Hartford
Master of Arts (M.A.) from University College Dublin
Education details unavailable from Regis High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Jersey City, New Jersey, United States Job Level : Middle Designation : Marketing Program Manager at CyberTheory
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Insights For Selling To Sean

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sean is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sean

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sean move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sean take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sean

Personality Compatibility


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