Sean Reed

Evaluator
DISC Type : scd

Head of Coaching at The Premier League

United Kingdom

Overview

Sean Reed is the Head of Coaching at The Premier League, leveraging over 15 years of experience from roles including First Team Coach at Fulham FC. He holds a UEFA Pro Licence and an MSc in Sports Coaching, focusing on developing world-class coaching systems and supporting elite coaches and players.

Outside of his demanding football career, Sean is a dedicated School Governor, demonstrating a strong commitment to education and youth development. He values the impact of teachers and mentors, a belief reinforced by personal experiences with his own children, which he shares as a source of inspiration.

Unique fact: Sean represented The Premier League in a knowledge exchange program with football clubs in China.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Elite Coach Development
His stated ambition is to develop a coaching system at The Premier League that is "unrivalled in all sport, " focusing on enhancing the skill and expertise of coaches.
Developing People
He frequently states that "people are our competitive advantage, " emphasizing his focus on building and supporting highly skilled professionals and practitioners in football.
Youth Player Progression
Previously managed the U21s at Fulham FC, focusing on bridging the developmental gap for young players aspiring to play for the first team.

Media Appearances

Sean has no verified media appearances

Work History

7-2022
Head of Coaching at The Premier League
9-2019 - 7-2022
Coaching Manager at The Premier League
9-2017 - 9-2019
Club Support Manager at The Premier League
9-2014 - 12-2015
First Team Coach at Fulham Football Club
11-2011 - 9-2014
U21 Coach at Fulham Football Club

Education

2000 - 2004
MSc from Brunel University of London
1996 - 2000
BA from Rollins College

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Head of Coaching at The Premier League
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Insights For Selling To Sean

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sean is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sean

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sean move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sean take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sean

Personality Compatibility


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