Sean Sandhurst

Captain
DISC Type : DS

Director, Growth Marketing at Roar & whisper

Greater Boston

Overview

Sean Sandhurst is a Fractional CMO/CGO with over 20 years of experience driving B2B revenue growth through marketing, sales, and RevOps alignment. A graduate of the British Columbia Institute of Technology, he is described by colleagues as passionate, knowledgeable, and innovative, specializing in turning leads into loyal customers.

Outside of his professional roles, Sean is an avid kayaker and Ultimate Frisbee fanatic. He is also a public speaker on marketing topics and has shared his expertise at various industry events.

He was awarded Master Networker for his success in connecting with local businesses and helping to support their growth.

Personality Overview

Decisive But Calm

Consummate Professional

Long-Term Thinker

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Lead-to-Loyalty Funnels
He developed his proprietary "C4 Lead-to-Loyalty" methodology, a framework designed to help B2B companies achieve sustainable growth by creating fiercely loyal customers.
B2B Growth Strategy
Focuses on developing transformational strategies for B2B organizations to support key growth, reputation management, and lead generation goals.
Marketing & RevOps
Emphasizes aligning marketing, RevOps, and communications to optimize each stage of the customer journey and drive measurable revenue growth.

Media Appearances

Sean has no verified media appearances

Work History

4-2025 - 7-2025
Director, Growth Marketing at Roar & whisper
4-2021 - 2-2025
Head Of Marketing at The Agency Communications Inc.
4-2021 - 7-2025
Director of Growth Marketing (Head Of Marketing) at The Agency Communications Inc.
11-2018 - 3-2021
Marketing and Digital Experience Manager at Wello Virtual Healthcare
9-2015 - 5-2018
Senior Manager, Digital Content Channel Development at Postmedia Network Inc.

Education

1993 - 1995
Marketing from British Columbia Institute of Technology
2014 - 2014
HootSuite Certified Professional from HootSuite University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Boston Job Level : Leadership Designation : Director, Growth Marketing at Roar & whisper
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Insights For Selling To Sean

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sean is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sean

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sean move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sean take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sean

Personality Compatibility


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