Sean Smith

Commander
DISC Type : D

Chief Marketing Officer at Schneider Downs

Pittsburgh, Pennsylvania, United States

Overview

Sean Smith is the Chief Marketing Officer for Schneider Downs, a top public accounting firm. He leverages 20 years of prior advertising agency experience to lead branding, content marketing, and digital strategy. Colleagues and peers describe him as a great mentor and team-oriented leader. He holds a BS from Bowling Green State University.

Outside of his marketing career, Sean is a self-described foodie, sports fanatic, and music lover with an interest in home brewing. He enjoys travel, particularly to Europe, and believes in the value of personal connections, stating his co-workers appreciate that he always buys the first round.

He has a creative side, having developed an innovative partnership for his firm with the Columbus Blue Jackets hockey team featuring accountants telling bad jokes.

Personality Overview

Impact-Driven

Risk-Taker

Decisive

They are less concerned about the product and more about its potential impact.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

Digital Advertising
He frequently speaks on digital strategy for accounting firms, emphasizing lead generation, measurable KPIs, and leveraging platforms like LinkedIn for targeted campaigns.
Content Marketing
He champions creating high-quality, relevant content like whitepapers and webinars to reward audience attention and drive engagement for his firm.
Creative Campaigns
He partnered with the Columbus Blue Jackets hockey team on a humorous video campaign, demonstrating a belief in creative and innovative marketing approaches.

Media Appearances

Amplify! The Podcast for Accounting Firm Growth – Episode 6 with Sean Smith of Schneider Downs. Featured in Inside Public Accounting

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Digital Advertising Success With Sean Smith of Schneider Downs. Featured in YouTube

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Work History

5-2007
Chief Marketing Officer at Schneider Downs
2-2003 - 5-2007
VP, Client Services at Red House Communications
1-2001 - 12-2002
Account Supervisor at Blattner Brunner
3-2000 - 12-2001
Account Supervisor at MARC-USA Pittsburgh
1999 - 2001
Account Supervisor at MARC USA

Education

1984 - 1988
BS from Bowling Green State University
Education details unavailable from Franklin Regional High School

More Information

Social Presence :

Prographics :

Exp : 36 Location : Pittsburgh, Pennsylvania, United States Job Level : Leadership Designation : Chief Marketing Officer at Schneider Downs
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Insights For Selling To Sean

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sean is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sean

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sean move?

  • If convinced, they can reach decisions quite fast.
  • Can Sean take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sean

Personality Compatibility


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