Sebastián Hortúa Leal

Questioner
DISC Type : c

Product Manager Aliados - Onthem at Banco Falabella Colombia

Bogota, D.C., Capital District, Colombia

Overview

Sebastián is a Product Manager at Banco Falabella Colombia with extensive international experience in retail, purchasing, and commercial management across Latin America. A graduate of EAE Business School with a Masters in Marketing, he is described by colleagues as proactive, methodical, and a great team player.

Outside of work, Sebastián is passionate about personal growth and self-improvement. He explores applying professional metrics like KPIs to personal goals and believes in overcoming the fear of judgment to pursue new ventures. He is actively teaching himself new skills like coding.

Frustrated with a traditional French class one night, he closed the video call and immediately started writing his first lines of code.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Partnerships
His current role involves managing and developing commercial strategies for major retail allies like Makro, Cencosud, and others within the Falabella ecosystem.
Commercial Strategy
Has a long history of managing large budgets, analyzing market trends, and developing pricing and product strategies for major retail brands.
Agile Methodologies
He is Scrum Fundamentals Certified and seeks to build agile, creative teams, as mentioned in his recent hiring posts for Banco Falabella.

Media Appearances

Sebastián has no verified media appearances

Work History

1-2024
Product Manager Aliados - Onthem at Banco Falabella Colombia
1-2022 - 2-2024
Product Manager Retail at Banco Falabella Colombia
12-2020 - 1-2022
Jefe de retail Falabella - HomeCenter y Linio at Banco Falabella Colombia
4-2017 - 10-2017
Comprador senior at Patprimo
6-2016 - 3-2017
Director de compras at Golden Apple Holding

Education

2011 - 2012
Master's degree from EAE Business School
2003 - 2009
Administrador de negocios internacionales from Universidad del Rosario

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Product Manager Aliados - Onthem at Banco Falabella Colombia
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Insights For Selling To Sebastián

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastián is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sebastián

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sebastián move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sebastián take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sebastián

Personality Compatibility


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