Sebastian Vestergaard

Observer
DISC Type : ic

Chief Growth Officer at JOE & THE JUICE

Denmark

Overview

As Chief Growth Officer at JOE & THE JUICE, Sebastian Vestergaard spearheads the brand’s global expansion with a goal of reaching 1, 000 stores by 2028. With over 20 years of experience, he has a proven record of scaling the business internationally through disciplined portfolio management and repeatable growth frameworks.

Uniquely, he has held the successive roles of CFO, COO, and CEO all within JOE & THE JUICE before his current CGO position, demonstrating deep, multi-faceted expertise in scaling the business.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Global Brand Scaling
He is responsible for the company's global growth agenda and previously helped scale the business from a single location to over 480 stores across 21 countries.
Franchise Development
He was mandated to design, build, and scale a global franchise platform from scratch, successfully launching 100 stores across 11 markets.
International Expansion
His recent focus is on entering and expanding in new strategic markets, including India, Spain (South EU), and France, to build a strong European platform.

Media Appearances

Joe & The Juice further strengthens leadership team. Featured in MCA Insight

See Now

Work History

5-2024
Chief Growth Officer at JOE & THE JUICE
6-2021 - 5-2024
Franchise Business Development & Advisory at JOE & THE JUICE
2-2019 - 6-2021
CEO at JOE & THE JUICE
1-2016 - 1-2019
COO at JOE & THE JUICE
6-2009 - 12-2015
CFO at JOE & THE JUICE

Education

Education details unavailable from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Denmark Job Level : Leadership Designation : Chief Growth Officer at JOE & THE JUICE
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Insights For Selling To Sebastian

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastian is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sebastian

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sebastian move?

  • They like to analyze well and then make their decisions.
  • Can Sebastian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sebastian

Personality Compatibility


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