SEDDHARTH MERROTRA in

SEDDHARTH MERROTRA

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Head of Partnerships & Business Development at KRAFTON Inc.
📍 India

Seddharth is the Head of Partnerships at KRAFTON, driving strategic alliances in the gaming and esports industries. An MBA from the Army Institute of Management, he has extensive B2B sales experience across digital media and telecom. Colleagues describe him as a positive and sincere professional.

Growing up as an "Army kid, " he developed a deep emotional connection to Royal Enfield motorcycles, viewing them as a symbol of honor and homecoming. This background has shaped his personal values and perspective outside of his professional life.

Unique fact: He associates the sound of a Bullet motorcycle with duty fulfilled and the pride of his familys quarters during his childhood.

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Experience
20 Years
Current Role
Head of Partnerships & Business Development
Job Level
Mid-senior
Location
India
Personality Overview

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Priorities

Topics SEDDHARTH cares about

Gaming & Brand Partnerships
He forges partnerships within the mobile gaming and esports sectors, integrating brands like Mahindra and Chennai Super Kings into games to drive immersive community engagement.
Indian Esports Growth
He believes India is transforming from a mobile-first to a gaming-first market and focuses on building the ecosystem through strategic revenue partnerships.
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Career

Work history

2-2022
Head of Partnerships & Business Development
KRAFTON Inc.
4-2021 - 1-2022
General Manager - Distribution & Alliances at ErosNow.com (South & West)
Eros International PLC
10-2016 - 5-2020
Associate Director - Business Development @HOOQ
HOOQ
12-2014 - 9-2016
Territory Head - Business Development, Ditto TV
Zee Digital Convergence Limited
6-2014 - 11-2014
Senior Manager - Business Development, Ditto TV
Zee Digital Convergence Limited
In the press

Media appearances

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Education
2002 - 2004
Master of Business Administration (MBA)
Army Institute of Management, Kolkata
1999 - 2002
Bachelor of Business Administration (B.B.A.)
Guru Jambheshwar University of Science and Technology, Hissar
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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