SEDDHARTH MERROTRA

Examiner
DISC Type : cs

Head of Partnerships & Business Development at KRAFTON Inc.

India

Overview

Seddharth is the Head of Partnerships at KRAFTON, driving strategic alliances in the gaming and esports industries. An MBA from the Army Institute of Management, he has extensive B2B sales experience across digital media and telecom. Colleagues describe him as a positive and sincere professional.

Growing up as an "Army kid, " he developed a deep emotional connection to Royal Enfield motorcycles, viewing them as a symbol of honor and homecoming. This background has shaped his personal values and perspective outside of his professional life.

Unique fact: He associates the sound of a Bullet motorcycle with duty fulfilled and the pride of his familys quarters during his childhood.

Personality Overview

Late Adopter

Overcautious

Unexpressive

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Gaming & Brand Partnerships
He forges partnerships within the mobile gaming and esports sectors, integrating brands like Mahindra and Chennai Super Kings into games to drive immersive community engagement.
Indian Esports Growth
He believes India is transforming from a mobile-first to a gaming-first market and focuses on building the ecosystem through strategic revenue partnerships.
AI in Workflows
He is a regular user of AI tools to streamline professional tasks, including research, data analysis, and content creation, enhancing his business development efforts.

Media Appearances

SEDDHARTH has no verified media appearances

Work History

2-2022
Head of Partnerships & Business Development at KRAFTON Inc.
4-2021 - 1-2022
General Manager - Distribution & Alliances at ErosNow.com (South & West) at Eros International PLC
10-2016 - 5-2020
Associate Director - Business Development @HOOQ at HOOQ
12-2014 - 9-2016
Territory Head - Business Development, Ditto TV at Zee Digital Convergence Limited
6-2014 - 11-2014
Senior Manager - Business Development, Ditto TV at Zee Digital Convergence Limited

Education

2002 - 2004
Master of Business Administration (MBA) from Army Institute of Management, Kolkata
1999 - 2002
Bachelor of Business Administration (B.B.A.) from Guru Jambheshwar University of Science and Technology, Hissar

More Information

Social Presence :

Prographics :

Exp : 20 Location : India Job Level : Mid-senior Designation : Head of Partnerships & Business Development at KRAFTON Inc.
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Insights For Selling To SEDDHARTH

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SEDDHARTH is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from SEDDHARTH

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will SEDDHARTH move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can SEDDHARTH take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And SEDDHARTH

Personality Compatibility


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