Seden Gurcu

Commander
DISC Type : D

Co-Founder / Chief Marketing & Strategic Affairs Officer at adin.ai

London, England, United Kingdom

Overview

Seden Gurcu is the Co-Founder of adin. ai, where she operates at the intersection of AI, marketing, and global growth. With a background that includes studies at the University of Oxford and LSE, she has a history of building and scaling marketing functions. Colleagues describe her as smart, creative, ambitious, and dedicated.

Seden is a vocal champion for women in technology and female entrepreneurship. This passion is a core part of her professional identity, and she actively promotes the advancement of women in leadership roles within the tech industry.

She has been recognized for four consecutive years in Fast Companys "100 Most Inspiring Female Founders" list.

Personality Overview

Strong-Willed

Decisive

Risk-Taker

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

AI in Marketing
As the Co-Founder of an AI Operating System for marketing, she is focused on how AI is becoming the execution layer and a digital workforce for brands.
Female Founders
She consistently champions female founders and has been repeatedly named to Fast Company Türkiye's list of the "100 Most Inspiring Female Founders. "
Go-to-Market Strategy
Her career includes building marketing functions from scratch and creating the GTM playbooks for companies like Monster.

Media Appearances

Seden has no verified media appearances

Work History

1-2023
Co-Founder / Chief Marketing & Strategic Affairs Officer at adin.ai
2-2016 - 12-2024
Co-Founder / CEO at YW
7-2014 - 1-2016
Vice President at YOUTH REPUBLIC AS
5-2011 - 6-2014
Director Client Services at YOUTH REPUBLIC AS
6-2008 - 5-2011
Marketing Director at Monster

Education

2024 - 2024
Oxford Artificial Intelligence from Saïd Business School, University of Oxford
2003 - 2003
International Business Strategy from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder / Chief Marketing & Strategic Affairs Officer at adin.ai
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Insights For Selling To Seden

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seden is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Seden

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Seden move?

  • They can take decisions very fast if you manage to convince them.
  • Can Seden take some risk or not?

  • The risks don’t matter much to them.

You And Seden

Personality Compatibility


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