Selina Butterfield-Mashoofi FCA in

Selina Butterfield-Mashoofi FCA

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Chief Finance and Technology Officer at Central Co-op
📍 Lingfield, England, United Kingdom

Selina Butterfield-Mashoofi is the Chief Finance and Technology Officer at Central Co-op, a £1Bn retailer. An ACA fellow with a background at Amazon and Burberry, she is a results-driven leader focused on driving change in global retail. People who have worked with her describe her as professional, committed, and hard-working.

Her interest in retail began early, influenced by her father who ran a toy company. If she werent in her current field, she would be undertaking humanitarian projects and teaching yoga around the world. She is passionate about building inclusive environments where people can bring their whole selves to work.

Unique fact: Selina was named one of Diversity in Retails "2024 Women to Watch. "

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Experience
10 Years
Current Role
Chief Finance and Technology Officer
Job Level
Leadership
Location
Lingfield, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Selina cares about

AI in Retail
As CFTO, she has led Central Co-op's adoption of AI platforms to modernize operations and is a frequent speaker on the intersection of AI and finance.
Corporate Sustainability
She is guided by her company's purpose to "create a sustainable society for all" and is a key figure in their Net Zero 2040 initiative.
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Career

Work history

9-2024
Chief Finance and Technology Officer
Central Co-op
6-2023 - 9-2024
Chief Financial Officer
Central Co-op
2-2023 - 5-2023
Founder
The Retail Boardroom Ltd
7-2022 - 1-2023
Finance Director- Performance and Group Finance
The Very Group
10-2020 - 6-2022
Planning, Performance & Capability Finance Director
The Very Group
In the press

Media appearances

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Education
2005 - 2008
Education details unavailable
ACA Pricewaterhouse Coopers 2005-2008 London
2001 - 2004
BSc Hons
University of Warwick
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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