Seraina Denoth

Questioner
DISC Type : c

Handelsrichterin at Handelsgericht Zürich

Zurich, Switzerland

Overview

Dr. Seraina Denoth is a founding partner at the law firm Legal Partners in Zurich, specializing in corporate and commercial law. She has extensive experience in national and international litigation and arbitration. Concurrently, she serves as a Commercial Judge at the Commercial Court of the Canton of Zurich and is a lecturer at the ZHAW School of Management and Law.

While her public profile is focused on her legal career, her commitment to multiple demanding roles simultaneously — as a law firm partner, a judge, and a lecturer — suggests a person of immense discipline and a deep passion for the legal profession in all its facets. This indicates a strong dedication to both practicing and shaping the law.

She uniquely combines active legal practice with judicial responsibilities and academic teaching, giving her a comprehensive 360-degree perspective of business law.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Dispute Resolution
Her work as a Commercial Judge and her focus on national and international litigation and arbitration highlight this as a core area of her professional life.
Corporate Law
This is consistently listed as one of her main practice areas, where she advises and represents companies on all aspects of business law.
Legal Education
As a lecturer at the ZHAW School of Management and Law, she is actively involved in training the next generation of legal and business professionals.

Media Appearances

Seraina has no verified media appearances

Work History

8-2019
Handelsrichterin at Handelsgericht Zürich
6-2019
Partnerin at Legal Partners Zurich
10-2013 - 6-2019
Partnerin at Fischer Rechtsanwälte
9-2013
Dozentin at ZHAW School of Management and Law
1-2011 - 7-2013
Senior Associate at CMS von Erlach Henrici AG

Education

2008 - 2011
Dr. iur. from University of Zurich
2009 - 2009
Research Student from Columbia Law School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Zurich, Switzerland Job Level : N/A Designation : Handelsrichterin at Handelsgericht Zürich
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Insights For Selling To Seraina

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seraina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Seraina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Seraina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Seraina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Seraina

Personality Compatibility


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