Serap ERKUS

Questioner
DISC Type : c

Head of Data & Platform Engineering at Treatwell

United Kingdom

Overview

Serap Erkus is the Head of Data & Platform Engineering at Treatwell, with over 20 years of experience. She specializes in building self-service data platforms using AWS and modern data stacks. Her background includes a Masters degree from Bahcesehir University, where her thesis focused on predicting heart disease using data mining.

Outside of her technical role, Serap is a passionate advocate for diversity and inclusion in the technology industry. She actively shares her career journey to inspire and mentor young women, emphasizing empowerment and the importance of representation. She frequently participates in events aimed at connecting and supporting women in tech.

She has evolved from a contractor to a platform leader in her seven years at Treatwell.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Data Platform Strategy
Focuses on creating safe, reliable, and scalable self-service data platforms, empowering teams with tools like AWS, Terraform, and dbt.
Women in Tech
Passionate about empowering women in the industry, often sharing her own 20-year journey and participating in events like AWS Ladies That Launch.
Applied AI
Celebrates the business impact and learnings from AI projects, participating in panels to discuss advancements in the AI landscape.

Media Appearances

Serap has no verified media appearances

Work History

1-2026
Head of Data & Platform Engineering at Treatwell
7-2023 - 1-2026
Head of Data Platform at Treatwell
12-2018 - 7-2023
Senior Data Engineer at Treatwell
11-2017 - 4-2018
Data Warehouse Consultant at Opportunity International
12-2013 - 5-2017
Senior Data Warehouse Engineer at ING Life & Pension

Education

2012 - 2014
Master's degree from Bahcesehir University
2005 - 2008
Business Administration from Anadolu University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Head of Data & Platform Engineering at Treatwell
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Insights For Selling To Serap

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serap is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Serap

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Serap move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Serap take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Serap

Personality Compatibility


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