Serap Özcan

Inquirer
DISC Type : cd

Regional Head of Marketing Procurement at Asahi Europe & International

Germany

Overview

Serap Özcan is the Regional Head of Marketing Procurement at Asahi Europe & International, with a global career path at multinationals including adidas, Mars, and Ikea. A graduate of Boğaziçi University, she leads a large team focused on integrating sustainability and innovation into procurement strategies.

She was recently recognized with the "C25 Sparkling Leaders Award" from Asahis management for being a role model who inspires others by embodying the companys core values.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Marketing Procurement
Leads procurement for agencies, media, market research, and production, with a focus on integrating sustainability and innovation into sourcing strategies.
Team Leadership
Manages a team of 6 direct and 22 indirect reports and frequently posts about hiring new talent, from interns to category managers.
Industry Collaboration
Attends major industry conferences like ProcureCon Marketing Connect to network with leaders and agencies to share best practices.

Media Appearances

Serap has no verified media appearances

Work History

8-2024
Regional Head of Marketing Procurement at Asahi Europe & International
12-2021 - 8-2024
Senior Director, Corporate Internal Audit at adidas
10-2020 - 12-2021
Procurement Director - Global Media & Retail at adidas
5-2018 - 10-2020
Procurement Director - Global Media at adidas
11-2015 - 8-2017
Strategic Sourcing Manager, Sales& Marketing ,Middle East Turkey Africa(& interim Logistics Manager) at Mars

Education

2004 - 2005
Erasmus Exchange Programme from Stockholm University
2000 - 2005
International Trade from Boğaziçi University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Germany Job Level : Mid-senior Designation : Regional Head of Marketing Procurement at Asahi Europe & International
URL has been copied!

Insights For Selling To Serap

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serap is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Serap

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Serap move?

  • Their decision making speed is somewhere in the middle.
  • Can Serap take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Serap

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.