Matt Toback

Enthusiast
DISC Type : i

VP, Culture at Grafana Labs

New York, New York, United States

Overview

Matt Toback is the VP of Culture at Grafana Labs, where he was the first full-time employee. With a background in UX design and entrepreneurship, he now focuses on scaling the companys culture and values. He holds certifications as a Professional and Associate Certified Coach and is a graduate of RPIs Lally School of Management.

Outside of work, Matt is a host of the "Grafanas Big Tent" podcast, which he started to share employee stories. He has a passion for specialty coffee, using professional tools to perfect his morning cup. He also supports causes related to higher education opportunities for students.

Unique fact: Matt was the very first employee hired by the co-founders of Grafana Labs and has held multiple roles across the company since its start.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Scaling Company Culture
His current role is dedicated to thoughtfully preserving and evolving Grafana Labs' values and culture as the company experiences rapid growth.
Leadership Coaching
As a certified professional coach, he helps build authentic leaders at Grafana and maintains a small private coaching practice focused on aligning personal and professional values.
Storytelling via Podcasting
He co-hosts the "Grafana's Big Tent" podcast, which he initiated to ensure personal stories were shared and valued as the company scaled.

Media Appearances

Matt has no verified media appearances

Work History

11-2021
VP, Culture at Grafana Labs
1-2015 - 11-2021
VP, Building and growing across many departments at Grafana Labs
11-2021
Professional Coach at Self-employed
4-2014 - 12-2014
Partner at Capacity Collective
5-2012 - 4-2014
Director, User Experience at Internap

Education

1998 - 2002
Bachelor of Science from RPI Lally School of Management

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York, New York, United States Job Level : Senior Designation : VP, Culture at Grafana Labs
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Matt

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Matt take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Matt

Personality Compatibility


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