Serena Alaily, MBA

Questioner
DISC Type : c

Chief Executive Officer at Aspire Chicago

La Grange, Illinois, United States

Overview

Serena has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Serena has no verified topics they care about

Media Appearances

Serena has no verified media appearances

Work History

5-2023
Chief Executive Officer at Aspire Chicago
10-2022 - 5-2023
Interim CEO and CFO at Aspire Chicago
11-2017 - 10-2022
Chief Financial Officer at Aspire Chicago
9-2015 - 11-2017
Experienced Audit Manager for Healthcare and Not for Profits at EY
11-2007 - 9-2015
Controller at Easter Seals

Education

9-1993 - 6-1997
Bachelor's degree from University of California, Davis
1999 - 2001
Master of Business Administration (MBA) from University of Oregon

More Information

Social Presence :

Prographics :

Exp : 18 Location : La Grange, Illinois, United States Job Level : Leadership Designation : Chief Executive Officer at Aspire Chicago
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Serena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Serena move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Serena take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Serena

Personality Compatibility


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