Serena Principi

Evaluator
DISC Type : Cds

Titolare at House Design Arredamenti

Camerano, Marche, Italy

Overview

Serena Principi is the founder and owner of House Design Arredamenti, an interior design studio she has led since 2008. With a degree from Poliarte Accademia di Design, she specializes in bespoke residential projects, focusing on creating personalized, functional environments and realistic 3D renderings for her clients.

Serena is passionate about helping people transform their homes into spaces that genuinely reflect their identity. She follows high-end Italian design companies like Elica and Lago S. p. a. , suggesting a deep appreciation for quality craftsmanship and aesthetics that extends beyond her professional work.

She helps clients move past 2D floor plans by creating immersive 3D renderings, allowing them to see and feel their new space before implementation.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Bespoke Interior Design
With over 15 years of experience, her core focus is on custom-made projects ("progettazione su misura") that create unique, functional, and welcoming environments for each client.
3D Design Visualization
She heavily utilizes 3D renderings and "Room Tours" to help clients realistically visualize their furnished spaces, bridging the gap between concept and reality.
Functional Luxury
Her design philosophy centers on creating spaces where luxury and elegance meet maximum functionality, as showcased in her dressing room and bedroom projects.

Media Appearances

Serena has no verified media appearances

Work History

1-2008
Titolare at House Design Arredamenti
11-2007
Interior Designer at Interior Designer

Education

2004 - 2007
laurea from Poliarte | Accademia di Design

More Information

Social Presence :

Prographics :

Exp : 18 Location : Camerano, Marche, Italy Job Level : Mid-senior Designation : Titolare at House Design Arredamenti
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Serena

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Serena move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Serena take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Serena

Personality Compatibility


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