Serena Rianjongdee

Energizer
DISC Type : I

Account Director at Intent Health | B Corp Certified

London, England, United Kingdom

Overview

Serena Rianjongdee is an Account Director at Intent Health, specializing in healthcare communications. With a background in the charity and research sectors, including a role at NHS England, she is adept at managing both traditional and digital campaigns. She holds a Bachelor of Science from the University of York.

Serena demonstrates a strong interest in advancing healthcare, particularly in research and mental health. Her previous work as a Communications and Engagement Officer for a biomedical research centre and interest in Kings College Londons Institute of Psychiatry highlight this passion for science-driven communication and collaboration.

She co-authored a report on improving NHS health communications for the Jewish community and was part of a team that won a Creative PR Award for raising awareness of genetic kidney disease.

Personality Overview

Imaginative

Full Of Energy

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Health Equity
Co-authored a 2024 report on health communications within the Jewish community and led an award-winning campaign to raise kidney health awareness in the South Asian community.
Healthcare Communications
As Account Director at Intent Health, she develops strategic communications for the healthcare sector, leveraging her prior experience at NHS England and in biomedical research.
Mental Health Research
Previously worked as a Communications Officer for the NIHR Maudsley Biomedical Research Centre, which partners with King's College London's Institute of Psychiatry, Psychology & Neuroscience.

Media Appearances

Serena has no verified media appearances

Work History

1-2025
Account Director at Intent Health | B Corp Certified
6-2024 - 1-2025
Senior Account Manager at Intent Health | B Corp Certified
6-2023 - 6-2024
Account Manager at Intent Health | B Corp Certified
10-2022 - 6-2023
Senior Account Manager at Scius Communications Ltd
6-2021 - 10-2022
Communications Officer at NHS England

Education

2012 - 2015
Bachelor of Science - BS from University of York

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Account Director at Intent Health | B Corp Certified
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Serena

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Serena move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Serena take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Serena

Personality Compatibility


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