Serena Rider

Collaborator
DISC Type : is

Marketing/Social Media Intern at Cologix, Inc.

Allentown, New Jersey, United States

Overview

Serena Rider is a recent graduate from Penn State University with a Bachelors in Advertising and a minor in Digital Media Trends and Analytics. She has practical experience in digital marketing through internships at Cologix and Carlsen Creatives, holding certifications in Google Ads and the Hootsuite platform.

Outside of her marketing pursuits, Serena has a background in customer-facing roles within the fitness and wellness industry, suggesting an interest in maintaining an active lifestyle. She is a passionate Penn State alumna, identifying as a "Nittany Lion" since her childhood.

Unique fact: Serenas connection to Penn State is a lifelong passion, not just an academic one.

Personality Overview

Example Driven

Fair-minded

Consensus Builder

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Social Media Marketing
Gained hands-on experience designing and scheduling social media campaigns and creating branded content during her internships.
Content Creation
Produced and published various content including blog posts, video FAQs, recruitment highlights, and partner features for Cologix.
Digital Advertising
Holds a Google Ads Display Certification and studied advertising at Penn State, indicating a core interest in this area.

Media Appearances

Serena has no verified media appearances

Work History

6-2025 - 8-2025
Marketing/Social Media Intern at Cologix, Inc.
5-2024 - 8-2024
Social Media Marketing Intern at Carlsen Creatives
5-2024 - 8-2024
Team Member at Team85 Fitness & Wellness
5-2023 - 8-2023
Sales Specialist at National Pools and Spas
10-2020 - 5-2023
Hostess at Hamilton Tap & Grill

Education

9-2022 - 12-2025
Bachelor of Arts - BA from Penn State University
9-2022 - 12-2025
Minor from Penn State University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Allentown, New Jersey, United States Job Level : N/A Designation : Marketing/Social Media Intern at Cologix, Inc.
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Serena

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Serena move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Serena take some risk or not?

  • They probably won’t put a lot at risk.

You And Serena

Personality Compatibility


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